a2z, Inc. and Center for Exhibition Industry Research (CEIR) are pleased to announce the launch of the cloud-based CEIR Exhibitor Retention Benchmarking Tool, which leverages business intelligence capabilities powered by a2z.
The CEIR Exhibitor Retention Benchmarking Tool enables show organizers to calculate the exhibitor retention rate for a given event and then measure it against key benchmarks, including the overall exhibition industry and the specific industry sector. It also enables them to review their event's percentile rank.
"The CEIR Exhibitor Retention Benchmarking Tool equips exhibition organizers with important information on how their show’s exhibitor retention compares to other shows in their industry sector and the exhibition industry overall.” said Cathy Breden, CEO, CEIR, “It is a great resource for providing insights into whether a show's trend line is higher or lower than the average, and of course, if it is lower then some proactive strategies need to take place to ensure the health of the exhibition. CEIR appreciates the opportunity to work with a2z in making this valuable tool available."
"Show organizers require smart analytical resources to accurately and effectively gauge how their tradeshows are performing over a period of time." said Rajiv Jain, CEO, a2z, Inc., "Available to the entire exposition industry as a free resource, this new benchmarking tool is sophisticated in its methodology, yet extremely easy to use. We'd like to thank the CEIR team for collaborating with a2z to provide such a useful tool for tradeshows and exhibitions."
Contact us for more information on the CEIR Exhibitor Retention Benchmarking Tool and additional resources to expedite and increase ROI from your events. and .
a2z, Inc., the Maryland-based provider of leading web and mobile technology to 1000+ B2B and B2C events across the globe, announces that both its monthly e-newsletters have been selected as Best of Industry winners in the 2016 Internet Advertising Competition (IAC) Competition.
a2z’s Events Industry Newsletter was recognized as the best online newsletter in the category for events. In addition, a2z's Innovation Insider Newsletter, launched in 2015 exclusively to serve a2z clients, was named the best in the technology space.
Each year, the Web Marketing Association's IAC Award Competition names the Best Online Newsletter Campaign. The winners are selected by judging the entered creative using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content.
This is the fourth year in a row that a2z's newsletter campaigns, specially designed to serve technology savvy trade show and conference organizers, has been honored with the prestigious IAC Award.
In related news, a2z's audience engagement solutions for leading show organizers have also been honored with the 2016 IAC Awards. Read our press release to learn more.
The Internet Advertising Competition (IAC) Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible for creating work, and showcasing the award winning Internet advertising. The winners are selected by judging the entered creative using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content.