Want more attendees? Don’t want to spend more time or effort getting them?
Attendee personas and influencer marketing are two complementary marketing techniques that can have a major impact on your marketing without overwhelming your already-busy-enough schedule. They can actually put more time back into your schedule, as they’ll help you focus your marketing efforts. We’re not saying they’re a “miracle cure” but more attendees in less time? You be the judge.
We’ve enlisted Nick Borelli, a leading event marketing strategist, in-demand consultant and popular speaker to share his expertise on building attendee personas that can guide your marketing and leveraging influencers to help drive registrations. With two decades in events and over a decade as a marketing educator, Nick is the person you want to learn these approaches from.