Want Growth? Let's Get Digital

You need Millennials to join. You need Gen X to spend more & get engaged. You need Boomers to stick around. How do you do this in today’s digital world when you can’t buy email lists, fax doesn’t work & direct mail is so expensive? Emily Wilson, Client Success Manager at HighRoad Solution steps through key growth strategies and how associations...

You need Millennials to join. You need Gen X to spend more & get engaged. You need Boomers to stick around. How do you do this in today’s digital world when you can’t buy email lists, fax doesn’t work & direct mail is so expensive?

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Emily Wilson, Client Success Manager at HighRoad Solution steps through key growth strategies and how associations are utilizing digital to grow their membership!  

What is Digital Advertising

According to Wilson, digital advertising is the act of investing your marketing budget into digital channels, initiating effective marketing campaigns online. Some channels to invest your marketing dollars in are Facebook, Twitter, LinkedIn, Google AdWords, Instagram, etc.  In the digital world today, people are consuming digital content using smart phones, desktop, laptops, and more, opening a wide net for engagement opportunities. Consider the following when targeting your audience through your digital advertising efforts and let us know you are using digital to grow!

Facebook:

Twitter:

  • Increase tweet engagement and awareness through twitter cards, twitter ads, and promoted tweets
  • Optimize your twitter bio to get new people interested in your brand
  • Start conversations with people who engage with you and encourage discussion/retweets around your information and brand

LinkedIn:

  • Target by professional demographics and interests, both paid and organic posts
  • Consider groups that your members are involved in/interact with
  • Matched audiences – relatively new feature that allows you to retarget people who have visited your site

GoogleAdWords:

Digital Growth Recap

Marketing has always been about three things: location, location, location. And today, your target market is largely online. This is why investing your marketing dollars in digital advertising is so important for the growth of your organization and attracting new members. Through the optimization of digital advertising, your organization can convert website visitors, promote your organization’s resources, generate brand awareness, attract new leads, and identify successful campaigns for future investment. How is your organization investing in digital to grow? Connect with us and let us know your best digital advertising strategies!

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*Information courtesy of the following sources

HighRoad U Webinar: Using Digital Advertising for Membership Growth

5 Ridiculously Powerful Facebook Ad Targeting Strategies 

Join the Big League: 7 Reasons to Go Digital with Your Advertising

 

Source: blog.highroadsolution.com