This is one of the easier questions about SCORM to answer. If you run an on-line CE program and are concerned about learner engagement and satisfaction, SCORM courses will be invaluable to you.
SCORM offers higher levels of interactivity compared to other course content formats. SCORM provides the ability for learners to navigate each course in a way that suits their unique learning preference. Rather than progressing through the content in a linear fashion, for instance by watching a video and taking a test at the end, SCORM courses generally contain miniature modules that learners complete in the order that best suits their learning style.
In addition, SCORM enables more interactive testing. This means rather than a typical True/False or multiple choice test, the tests can be presented as “games” to make them more enjoyable for learners. By trying to make tasks more enjoyable by presenting them in a novel manner, SCORM opens the door for gamification.
Gamification is a strategy many are turning to since the high levels of engagement it engenders corresponds to high levels of knowledge retention. At the most basic level, gamification is the utilization of game techniques (point scoring, problem solving, progressive level completion, badges etc.) to engage and motivate learners. Higher engagement leads to better retention, which ultimately is the goal of all educators. As Esteban Contreras at Samsung said, “Gamification is ultimately not about buzzwords and mechanics, but better and more meaningful experiences.” And in the world of CE “more meaningful experiences” means a CE experience that is both enjoyable and beneficial, one that will have your learners turning into loyal, repeat customers.
So the real question isn’t “Why use SCORM?” it is really, “Can I afford not to use SCORM?”