How Stuttgart Meetings Illustrate Value of Germany’s Knowledge Economy

The German Convention Bureau (GCB) has long worked with the country’s many regional DMOs to leverage their leading auto, tech, medical, financial and logistics industries to attract global conventions. This “areas of expertise strategy” is designed to engage planners at a higher level of discussion about how to drive value for attendees and ...
The German Convention Bureau (GCB) has long worked with the country’s many regional DMOs to leverage their leading auto, tech, medical, financial and logistics industries to attract global conventions. This “areas of expertise strategy” is designed to engage planners at a higher level of discussion about how to drive value for attendees and stakeholders by connecting like-minded business leaders.

The GCB’s goal in 2015 is defining those niches unique to each destination, not only to position German cities as world-class industry thought leaders, but to create storytelling around those niches to market the experiences in a more memorable and impactful way.

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Source: www.gcb.de