3 Additions For Your Digital Strategy

You may think you know what digital elements you should add to your marketing strategy, but there may be a few you haven't thought to add. Check out these three additions for any digital strategy. Creating context as well as content: In a recent study, 78% of CMO's believe custom content will be a key focus in the future. When developing your ...

You may think you know what digital elements you should add to your marketing strategy, but there may be a few you haven't thought to add. Check out these three additions for any digital strategy. 

Creating context as well as content: In a recent study, 78% of CMO's believe custom content will be a key focus in the future.  When developing your content, you also want to customize it to your audience, and consider the context of the messaging. It isn't enough to look at the 'what' of your content, but also the 'why'.  Context around your messaging helps you decide on who to target, and why your message should be directed to that group. 

Photo source:  Stuart Miles

Capturing the 'now' with real time marketing: The powerful thing about digital marketing is that you can launch campaigns quickly and capture great content as it is happening. The idea is to make sure you are posting real time content so that it is relevant and current. This also goes back to the first point, where you want to have context to your content, and timely content can provide that context.

Empowering customers to provide digital content: Your best source of digital content is what your customers can share about your products and services. But be sure to give them the tools to do so. Customers need to be encouraged to share content, and provided with the means for getting the content out in the digital world. This includes channels, hashtags, and even some guidelines if they aren't sure what to post.

Have other digital elements that are sometimes overlooked?  Be sure to share them!

Source: blog.cvent.com