“Social media” is the term people most commonly think of when they hear about third party integration. While it’s true that social media integrations (Facebook, Twitter, Instagram, etc.) are perhaps the most visible and well-known, many other systems are integrated with websites to design web experiences. An organization's customer relationship management system (CRM) is a fine example that can both provide membership and users a self-service experience, but, most importantly, can provide the data needed to create an adaptive web design where content is personally adapted to an individual's interests. At New Target, we integrate many of our clients’ websites with association and membership management solutions or products, member databases and CRMs such as Association Anywhere, ACGI, iMIS v15-20, Avectra Enterprise and Pro, MemberSuite, SalesForce, Aptify and Personify, among other career board solutions, financial and accounting systems, and learning management systems. Our team utilizes a variety of approaches to modify all 3rd party solutions, if possible, through styling the HTML/CSS and user experience provided within each application as well as through full web service integration. Below is an example of how we integrated many systems for a client to create an enhanced user experience online for its membership:
Having the right creative web development team with the right skills is crucial in creating an integrated user experience for your clients. For integration projects, it is necessary to employ the right web strategist, project manager, designer, developer, and solutions architect.
We know that all systems have limitations or perceived limitations by users and technologists. At New Target, we weigh the pros and cons of multiple choices and decisions or options against a client's unique objectives to determine how to achieve best those objectives for the client and, most importantly, their web users.
Please contact us if you are interested in a web design, development or integration project requiring our experienced web strategists, designers, and web engineers.
Located near Washington, DC in Alexandria, VA, New Target provides digital strategy, web design, web development, web services integration, application hosting, and online search engine marketing for prominent organizations nationwide.