21 January 2015 – Asia Pacific | SapientNitro, part of Sapient (NASDAQ: SAPE), strengthens its creative offering by bringing on board Raymond Chin, previously Creative Director at Wieden + Kennedy Shanghai, as newly appointed Executive Creative Director for SapientNitro China.
In the past 15 years, Raymond has worked on accounts as varied as Starbucks, Levi’s, Jeep, adidas, Beats by Dre, Absolut, McDonald’s, Volkswagen, MOMO (China’s Tinder), Nike, United Airlines and Citibank with 7 of these years in digital and traditional leadership roles, while winning creative and effectiveness awards along the way.
Reporting directly into SapientNitro’s Chief Creative Officer for APAC, Andy Greenaway, Raymond will work across a variety of SapientNitro key clients and new business. His primary focus will be to drive creative excellence across all of SapientNitro’s clients in China, as well as lead the team to shape and deliver work that breaks the boundaries between story and technology.
Andy says, “We’ve been looking for a full-time ECD in Shanghai for quite some time. Finding someone with the right balance of skills has been difficult. In Raymond, we have found that person. He is ambitious, energetic, intrinsically digital, brand oriented, and has the leadership skills to move us forward in an ever-complex world. On top of that, he is a thoroughly nice chap.”
Torben Pheiffer, Managing Director, SapientNitro China added “Our ambition in China is to be a new breed of agency. We believe building great brands today is not about making ads, but about making worlds. Delivering on our ambition requires a team that can bring together very different perspectives, points of view, ways of structuring problems and ways of creating and inventing possibilities. And that is exactly what Raymond has been brought on board to help us achieve.”
Of his new appointment Raymond commented, “SapientNitro believes in a potent cocktail of storytelling, digital experiences and creation of long-term platforms – this is the edge and unique spot that savvy China clients are looking for and need to progress. I am really excited to be joining the team and to be able to bring my thinking into the mix."
For further media information please contact:
EVELINA LYE, Marketing Lead, APAC
desk +65 6671 4933 (ext 4009) | mobile +65 8588 9240 | firstname.lastname@example.org
SapientNitro, part of Sapient®, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s Idea Engineers represent a connected powerhouse of creative, brand and technology expertise - one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients. We partner with industry-leading clients such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @SapientNitro.
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