FINDING BALANCE: A BROADER VIEW WITH INFORMATION ARCHITECT AND CONTENT STRATEGIST, MELISSA WOODSON

Throughout 2015, we want to give you all the opportunity to get to know the Balance Interactive team and our clients a little better. To that end, we are introducing a monthly feature called “Finding Balance: A broader view with…” and will have either a Balance employee or a client featured "snapshot" of who they are and what inspires them. Our ...

Throughout 2015, we want to give you all the opportunity to get to know the Balance Interactive team and our clients a little better. To that end, we are introducing a monthly feature called “Finding Balance: A broader view with…” and will have either a Balance employee or a client featured "snapshot" of who they are and what inspires them. 

Our second interviewee for this series is with one of our newer team members, Melissa Woodson. She is our Information Architect and Content Strategist at Balance Interactive and has been with us since June 2014. She just completed the Chicago marathon with a time of 03:24:51 and is one of the fastest runners we know ( It’s true! ).

  1. What’s on your desk right now?
    Multiple bottles of water--always; lots of colorful pens; hand cream; content strategy books; post it notes; a picture of my dog, Roo
  2. What's the best advice you ever got? 
    I tend to be somewhat impatient and a bit of a perfectionist. I like to get things right, and I like to get them right the first time. My dad always used to tell me, "Life is a marathon, not a sprint." And while most of us have heard this expression at some time or another, it's helped me to realize that life is long. I don't have to get everything right the very first time as long as I learn something from my mistakes. Some projects are going to be more challenging than others and will take more brainpower, time, and energy; and that's ok. The times that we struggle, we also grow the most. I've come to appreciate that.
  3. What do you do when you're not at work? 
    I've been a runner my whole life, and it's definitely one of my favorite things to do in my free time. I just started training for the Vancouver marathon, and I tend to plan my vacations around race destinations! I also spend a lot of time with my 3 year old dog, a vizsla named Roo. She makes me smile every day, and I love taking her to the park and on hikes and long walks. When she's not keeping me busy, I enjoy cooking, baking, and (obviously) eating.
  4. Describe something you did at work that you are most proud of? 
    I really love what I do--like, really love it. So I'm pretty proud of my work, and I take pride in delivering the very best product I can. That said, I'm really proud of the work we're doing with the American Camping Association. Their old website was large, unweidly, and difficult to navigate. We've worked closely with them to develop a new architecture that meets the needs of their distinct audiences, while being incredibly usable. It's been so much fun to work with ACA to solve their problems, answer their questions, and help them navigate the redesign process. They feel like true partners in this effort, and I'm excited that they're excited about the work we're doing together. 
  5. How do you think Balance Interactive stands out from the crowd? 
    Good question! For me, what sets us apart is that we really strive for innovation in every project. This is such a talented and dynamic group of people, and we feed off of one another's energy. Our team genuinely likes one another and the work that we do. We always find a way to make even the most challenging project fun and interesting, bringing our best ideas to every project. This isn't a group that tolerates complacency--we push one another to do our best work every day. 
Source: www.balanceinteractive.com