MemberSuite, Inc.

MemberSuite, Inc.
Share

MemberSuite, Inc.

 •  September 19

Your association’s data tells a fascinating story: what programs have been most successful, how events have performed, which audiences you’re really reaching. But you’re not going to find this story wading through reports or spreadsheets. That story can only be told using data analytics. Back in August, we talked about the limitations of reports,...

MemberSuite, Inc.

 •  September 12

If you’re like many association professionals I talk to, you know data is the key to measuring the progress of your programs and spotting opportunities for improvement. You’re just struggling with the “how.” How can you find enough time to collect and analyze all that information? How can you get your executive director, who’s even busier than...

MemberSuite, Inc.

 •  August 24

Recently I had the pleasure of attending ASAE’s Annual Meeting & Expo in Toronto. In addition to re-visiting the Hockey Hall of Fame, I had the opportunity to have several exciting conversations and attend numerous sessions across different tracks. Every one of these conversations and sessions had one topic in common: data. The concept of the...

MemberSuite, Inc.

 •  August 8

Every strategic association leader has a critical business question they need to answer. Throughout the years, executives have turned to a variety of sources to get these answers - from intuition to Excel spreadsheets to reports from their Association Management Software (AMS). Reporting is certainly the most advanced option of those three. By...

MemberSuite, Inc.

 •  July 15

We all like to think that we are motivated by helping others - think globally, act locally - a phrase that popularized in the ‘70’s. But often times we don’t act unless we feel like there’s something in it for ourselves. Knowing this, associations appeal to members and potential members by focusing on personal benefits. What’s in it for YOU. This...

MemberSuite, Inc.

 •  June 21

The power of choice. Everyone loves it, but not everyone has it. When was the last time someone forced you to get a specific ice cream flavor? Manicure color? What about your hair cut? For most people, they value the ability to choose for themselves. Why should their membership experience be any different? A trend that is taking over the...

MemberSuite, Inc.

 •  June 21

A powerful integration (or lack thereof) can influence your entire organization.
Many associations face unnecessary challenges when the tools they use don't intergrate well. Members become frustrated when the experience feels disconnected, Staff work twice as hard to accomplish menial tasks. And executives lack the insight they need to lead their...

MemberSuite, Inc.

 •  June 21

Let’s be real: Content is big right now. It’s no secret that association professionals are large proponents for this industry trend. Content creation and distribution is one of the best ways to promote member engagement, while sharing your association’s mission. The real question remains: Are you creating the correct content? If you want your...

MemberSuite, Inc.

 •  June 21

What do my members want?Ah, the age old question that associations have been asking since their inception. You want to provide value to your members, but to do that you have to know what’s important to them. You may use surveys or needs assessments to find the answers to these questions, getting direct feedback from your members. But what about...

MemberSuite, Inc.

 •  June 21

If you're a medical association, you know how important education is to your members. It has been the driving force in your members' lives for many years. One of the main reasons your members joined your organization is to take their careers to the next level. That's why your association does everything it can to enrich their lives with various...