Higher Logic

Higher Logic
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Higher Logic

 •  January 18

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. What good is an...

Higher Logic

 •  January 16

Associations are usually labeled as “small” for one of two reasons: they have a small staff or a small budget. Many have both. But that doesn’t mean terms like “small org” are always on-point. The small associations we work with have large memberships and far-reaching effects. Year after year, they consistently make a bigger impact with fewer...

Higher Logic

 •  January 11

“The devil is in the details.” That never rang any truer for me than when I needed to document a marketing campaign for the first time. Indeed, the devil is in those many, many details, and I learned a lot about not letting anything slip through the cracks. Last month we launched some redesigned campaigns for our marketing automation tools....

Higher Logic

 •  January 4

Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? You need to choose carefully: find a vendor that will support you and software that makes employees’ jobs easier. We’ve worked with hundreds of associations while they were...

Higher Logic

 •  December 21, 2017

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. As we start a new year, let's take a look back at the top 10 most popular posts. 10. How to Build an Easy Engagement Scoring Model that Works Engagement scoring is a great way to keep tabs on your members' interests and interactions...

Higher Logic

 •  December 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. In a world where no one wants to be sold to, content marketing is an effective way to get your brand and story in front of your target audience through thoughtful, relevant and timely content that helps meet their needs and solves their problems....

Higher Logic

 •  December 17, 2017

Tis the season for giving, whether it’s children’s toys, holiday galas, or advocacy groups. For nonprofits and charities, that makes the holidays a great time to focus on fundraising. You’re probably already leveraging the giving season to improve your campaigns and help meet year-end goals. New and repeat donations are important during the...

Higher Logic

 •  December 7, 2017

The Association to Advance Collegiate Schools of Business (AACSB) is more than a century old, but that doesn’t mean it relies on old technology. Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100...

Higher Logic

 •  November 30, 2017

Communities are naturally multi-disciplinary projects. They use diverse tools to provide the information customers need in the way they want to receive it, all to fill a business need like improving retention or increasing awareness about your products. At any given time, professionals working in the online community space might be writing...

Higher Logic

 •  November 28, 2017

We are busy people. And there is a constant battle for our attention. Some people tend to spend their time on Facebook and others on Instagram. Our communities are in constant competition with these other platforms, so why not use them to our advantage? Go where your members go. Get the best part of your community in front of members on their...