Higher Logic

Higher Logic
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Higher Logic

 •  September 21

Want some easy to create and implement ideas that will enhance, protect and engage your community? We’ve been in this industry for more than a decade, so we put together a list of what we consider are seven of the most underutilized online community features and processes. By making the most of these, you can save time and cut down pressure on...

Higher Logic

 •  September 20

Your community contains loads of member and customer data. When you analyze it, you gain access to all types of valuable insight: which users are most engaged, what topics they’re most interested in, who is contributing to discussions and the list goes on. That data becomes even more powerful when combined with data from other systems, like an...

Higher Logic

 •  September 19

Question: With regard to your association, what’s keeping you up at night? Answer 1: Not gaining new members. Answer 2: Figuring out how and where to acquire new members. These aren’t hypothetical examples. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report, which lists new member acquisition as one of...

Higher Logic

 •  September 14

In my last post, I talked about folding community into your larger business operations to better serve customers and your company, a technique known as Community as an Integrated Service (CIS). I also laid out the fundamentals of PIE (Processes, Integrations and Ecosystems), a framework for building out CIS. Well, every pie needs filling, whether...

Higher Logic

 •  September 13

According to the Harvard Business Review, before technology made it possible for companies and organizations to connect with large groups of colleagues and stakeholders anywhere in the world in real time, the average team size was around 20 people. Today, however, it isn’t uncommon for people to work in teams comprised of upwards of 100...

Higher Logic

 •  September 12

Sponsorship programs are tricky. Most associations have one (or have at least considered one), but are still fine-tuning the details. Is pricing too low? Too high? Do sponsors see the value in each sponsorship package? What do members think of the program? And what about your association? Is your program effective at increasing non-dues revenue?...

Higher Logic

 •  September 7

It’s time you face the facts—your online community is biased. Customers bring their own bias when they engage on the platform and community professionals build in bias as they create the space and social norms. Biases are there, baked into your community from all sides—there’s no getting around it. Biases aren’t always bad. In fact, community...

Higher Logic

 •  September 5

Happy belated Labor Day! While you enjoy the last of your summer and get back into the swing of things on the work front, we thought we'd greet you with a few recommendations on tools that will help you get out in front of your deadlines and be more productive. Here is a list of the top free (or nearly so) productivity apps for membership...

Higher Logic

 •  August 31

Subject matter experts (SMEs) have the potential to be the most versatile and impactful members of your community. But are you enabling them to make an impact and, more importantly, do you know what obstacles they are facing within the community and your organization?
We often find that online communities are unintentionally set up with roadblocks...

Higher Logic

 •  August 29

Websites are par for the course. Your nonprofit probably already has one, but you may be leaving money on the table if you’re not consistently working on improving your website’s visibility. Just having a website isn’t enough. You need to go beyond building the initial site to create an effective online destination for your donors, volunteers and...