Higher Logic

Higher Logic
Share

Higher Logic

 •  February 20

We know the value of trade associations – they play a vital role in social and economic dialogue. They bring competing organizations together to protect and promote entire industries, products, services, and workforces. But like other organizations, trade associations are going through a transition period. Their role in society is becoming muddied...

Higher Logic

 •  February 13

Revenue. Customer support costs. Acquisition. Retention. These are basic examples of business metrics companies track to evaluate their performance. They’re also metrics any online community can use to show business impact. The best community professionals measure, track, and compare metrics to demonstrate how their communities are impacting their...

Higher Logic

 •  February 8

Creating personas is a valuable practice for many departments across organizations. From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. This helps organizations deliver more personalized experiences, content, and solutions that are tailored...

Higher Logic

 •  February 6

Your online community wasn’t a whim. You didn’t buy, implement, and grow it for no reason. You did it to make a positive impact on your business. And chances are you’ve been successful. But have you used business metrics to prove that success? The Difference Between Vibrancy Metrics and Business Impact Metrics The most common online community...

Higher Logic

 •  February 2

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Inbound marketing encompasses these "new" strategies, with a focus on bringing...

Higher Logic

 •  January 30

There’s never enough time in the day, especially for association professionals. It’s common for association staff to wear multiple hats, consistently switching roles in order to get more done with fewer resources. A membership director also helps with event planning and updating the website, for instance. The benefit of this situation is your...

Higher Logic

 •  January 23

Everyone knows getting buy-in for a new project can be frustrating. There are concerns, objections, other priorities that need to be addressed before you can move forward. It’s often a long process. Getting buy-in for an online community is no different. You’ll likely face questions and concerns even after you present your team with details on how...

Higher Logic

 •  January 18

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. What good is an...

Higher Logic

 •  January 16

Associations are usually labeled as “small” for one of two reasons: they have a small staff or a small budget. Many have both. But that doesn’t mean terms like “small org” are always on-point. The small associations we work with have large memberships and far-reaching effects. Year after year, they consistently make a bigger impact with fewer...

Higher Logic

 •  January 11

“The devil is in the details.” That never rang any truer for me than when I needed to document a marketing campaign for the first time. Indeed, the devil is in those many, many details, and I learned a lot about not letting anything slip through the cracks. Last month we launched some redesigned campaigns for our marketing automation tools....