Higher Logic

Higher Logic
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Higher Logic

 •  November 21

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user. Online...

Higher Logic

 •  November 9

The best entrepreneurs and CEOs think about time in two chunks—five years and 100 years (is this something we can source?). To be a good leader, you need to be able to juggle short term thinking with (very) long term planning. How do you have a great Q4 but also set your company up for success in the next 100 years? Good community managers often...

Higher Logic

 •  November 7

B2B sales can be tough. Buyers are well educated on products and services, including your competitors, and frequently work in teams. Often, you don’t just need to convince one person to buy, you need to convince five or more. Fortunately, many B2B buyers have the same concerns. According to research from Aberdeen Group and PJA Advertising, there...

Higher Logic

 •  November 3

Customer communities are designed to keep your clients engaged, informed, and satisfied with your business so they stay with you longer, making repeat and additional purchases. That’s why the best online community software has customer retention metrics built in – so you can see how likely your customers are to stay loyal to your company. Here are...

Higher Logic

 •  October 31

Members of organizations today are tech savvy and expect their interactions with your organization to be easy and meaningful. They don’t want to feel “tortured” by a complicated system requiring a bunch of extra steps to complete a simple task like membership renewal or event registration. To help organizations simplify their processes and stop...

Higher Logic

 •  October 26

Volunteer work is critical to your association. Not only does it supplement your staff’s daily workload, it deepens member relations to the organization and offers the chance to build new skills. But how do you get members to start volunteering? Although you know the benefits of volunteer work—both for the association and for the members—it can be...

Higher Logic

 •  October 25

The old adage that "change is the only constant" rings true for associations all around the world. Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Today, associations seem to be going through another shift – one that requires them to keep a close eye on their finances. Driven...

Higher Logic

 •  October 24

Less than half of associations measure key financial or programming metrics for their chapters, according to Mariner Management’s 2016 Chapter Benchmarking Report. Despite making up such a large part of organizations – the median number of chapters in an association is 51 – that means organizations know very little about their chapters. How are...

Higher Logic

 •  October 19

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. That’s one of many reasons why organizations in all industries are focusing more on advocates. Higher Logic is no different. We’ve had active advocates in our customer base from the very...

Higher Logic

 •  October 18

Many associations and nonprofits work with data on two levels: organization-wide and individual. They can see both how single members are interacting with their organization and view association-wide results. Unfortunately, that means that many groups are missing out on valuable information, because most associations aren’t organized only around...