Expo Logic

Expo Logic
Share

Expo Logic

 •  September 22

With so many tools available, deciding where and how to market your event can be daunting. Which channels will see the most return? What tactics will bring in the most new registrations?Event marketing doesn’t have to be so difficult. One often overlooked tool that makes things easier is your online community. Your community has already gathered a...

Expo Logic

 •  September 15

Ever wonder how some shows garner more and more attendees each year? It seems like such a feat to make a modest increase in attendance let alone a huge jump in attendees. So how do they do they do it? The answer: Affiliate Marketing. That’s right. This one type of marketing is proving to be one of the best ways to grow an event nowadays. And we...

Expo Logic

 •  September 11

Emily Viles was determined that her client’s 2017 event would be different. No more long lines at registration, no more disgruntled attendees, and no more overwhelmed staff. Her resolve was solidified by the 2016 Americas Committee for Treatment and Research in Multiple Sclerosis (ACTRIMS) Forum, which had a challenging start. “In 2016, attendees...

Expo Logic

 •  August 29

Is your event stagnating, both in terms of attendance and revenue growth? It might be time to mix things up. Event organizers know that the ultimate measure of their event’s success – the number that every boss, board, or big wig cares about – is revenue. Events and trade shows require significant up-front investments, so maximizing ROI is critical...

Expo Logic

 •  August 10

With Expo Logic’s badge[on]demand™ integration, you can print badges and tickets directly from registration records in netFORUM Enterprise or Pro. This solution is great for large and small events and keeps all of your important attendee data right where it belongs – in your database! Here’s a quick look at the integration and how you can use it...

Expo Logic

 •  August 7

Big Data is a big deal these days, but what does it have to do with event planning? As a show organizer, you can leverage your event’s big data - everything from attendee demographics to session attendance behavior – to glean valuable insights than can help you market more intelligently, create a better experience for attendees, and ultimately,...

Expo Logic

 •  July 17

Budgeting is a pretty normal part of our lives. We have budgets for just about everything: Saving for a house, grocery shopping, planning a vacation, wedding planning, and the list goes on!
If you’re an event planner, then you know how important it is to plan a budget and to stay within it. At the same time, you want to plan a conference or annual...

Expo Logic

 •  July 3

Is your association getting ready for a big event right now? Head on over to your event team’s desks. I’ll wait.
You there? Ok – see the crazed look in their eyes? The un-brushed hair and seven o’clock (yes, seven) shadows? That is, if you can get to them through the piles of event décor, signage and collateral. How are their thumbs? Their voice?...

Expo Logic

 •  June 30

Good friends know you by name. They know your favorite color and how you take your coffee. It’s a personal relationship that’s special and meaningful – and one that savvy event professionals are working to cultivate with their attendees.
Attendee personalization is one of the top trends in event planning today. Why should your next event include...

Expo Logic

 •  June 26

Measuring event success is an important step which shouldn't be overlooked. Measuring success ensures you’re delivering on expectations for all of your key stakeholders: attendees, exhibitors, speakers and more.
Regardless of your event goals (increasing brand awareness, driving revenue, improving attendee satisfaction or others), here are 9...