Balance Interactive

Balance Interactive
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Balance Interactive

 •  February 21

Part 1: INCREASE MEMBER ENGAGEMENT USING DESIGN THINKING Part 2: DEFINE THE BUSINESS CHALLENGE - WITH AN OPEN MIND Part 3: EMPATHY: THE SINGLE MOST IMPORTANT WAY TO GARNER GREATER USER ENGAGEMENT Part 4: ARE WE SOLVING THE RIGHT PROBLEM? Part 5: IDEATION: GENERATING AND NARROWING IDEAS FOR PROTOTYPING Generally, after gaining full empathy of user...

Balance Interactive

 •  February 21

Generally, after gaining full empathy of user experiences, our understanding of the problem undergoes severe changes. It is not unusual to hit the ideation stage with an entirely new set of questions or challenges to create solutions for.At this stage we understand the challenges and can now start creating solutions for your users. We have found it...

Balance Interactive

 •  February 7

Increase member engagement using design thinking Part 4 Re-Define, Process and Synthsize When you move from empathy work to drawing conclusions from that work, you need to process all the things you heard and saw in order to understand the big picture and grasp the takeaways of it all. Unpacking is a chance to start that process – sharing what you...

Balance Interactive

 •  February 3

Design Thinking Series Increase member engagement using design thinking – Part 3 Empathy; the action of understanding, being aware of, being sensitive to, and vicariously https://www.merriam-webster.com/dictionary/vicarious experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings,...

Balance Interactive

 •  January 25

Design Thinking Series Increase member engagement using design thinking – Part 2 First let me say, I would love to understand how others handle this initial stage. Let me share with you what we have learned: In one of our initial engagements that we applied a design thinking framework, I kept pushing the team to define the business goals of the...

Balance Interactive

 •  January 18

Lately, when a new employee joins our company they eventually come to me with a variation of this: “I know that we say we dig deeper and think about the user experience than our competitors but I had no idea the depth to which we perform the work – this is completely different than the last agency I worked at.” This tells me two things: Our...

Balance Interactive

 •  April 26, 2016

Our next interviewee for this series is with Director Service Delivery, Beth Morgan. Beth has been with Balance for over 6 months now and I have noticed she makes MANY lists!. She has a very quirky sense of humor, writes very fun blog posts and always finds a way to stay calm, even in the most frustrating situations! What’s on your desk right...

Balance Interactive

 •  March 17, 2016

We have discussed Susy and Gulp in our three part process of our approach to Responsive Design. In this last part of the series, we will talk about using Breakpoint to handle media queries.
Media Queries
Media queries in simple terms are statements that test the type of media and evaluate it against some criteria (usually properties such as width,...

Balance Interactive

 •  March 10, 2016

In the previous blog post in this series, we talked about why we use Susy to handle our flexible grid layout. Part 2 discusses using Gulp for Image Optimization.
Image Optimizing
You can have a flexible grid system, but if your media assets are not optimized for screen size, your design isn’t completely responsive. Optimization include:
minimizing...

Balance Interactive

 •  March 3, 2016

How your website looks on different devices has become a high priority topic of any organization especially now that Google has made the “mobile-friendliness” of a site part of a sites ranking and has used traditional desktop size elements such as Adobe Flash content or horizontal scrolling actually hurt ranking.
Five years ago, organizations would...