Vocus

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Vocus provides leading cloud-based marketing and public relations software that enables companies to engage prospects, nurture and convert customers, and measure and improve marketing effectiveness.

Vocus

 •  July 20

The latest release of the Cision Comms Cloud introduces industry-exclusive capabilities to holistically manage and measure multi-channel PR campaigns and results. Updates include Google Analytics and Adobe Omniture integration to track the impact of influencer programs on business objectives. Additional features include the all-new “You Might Also...

Vocus

 •  April 4

The latest release of the Cloud brings together the best of Cision and PR Newswire into a unified application, allowing clients to take advantage of the largest distribution network alongside their media database and monitoring. The platform will also allow communicators to simultaneously schedule press releases, social posts and campaigns and...

Vocus

 •  March 6

By pairing LiveRamp’s identity resolution service with the capabilities of the Cision Communications Cloud™, including the Cision ID, communications and marketing professionals will be able to identify the audiences that are digesting earned media, allowing them to analyze key audience insights such as consumer or business attributes, as well as...

Vocus

 •  February 6

Cision Communications Cloud™ software as a way to manage its media outreach, monitoring and track its ROI all in a single place. “Before Cision, we were using three different services to manage various communication components,” said Lynita Johnson, in public relations at Fingerpaint. “We were spending a lot of time going into the different...

Vocus

 •  November 29, 2016

[1]. However, creating compelling content that resonates with your audience and drives its behavior begins with listening. When brands fail to listen, they act like someone who is late to the party — interrupting different groups to tell stories about themselves. No one likes being around that person. Once your brand understands how it is being...

Vocus

 •  October 27, 2016

[1],” communications and marketing professionals must utilize a multichannel approach leveraging the power of earned media – in combination with paid and owned media – to gain audience trust and engagement. With more pressure to prove ROI than ever before, many are turning to a multitude of tools, platforms and services to manage their campaigns,...

Vocus

 •  October 20, 2016

The NALA needed a solution that would increase efficiency to compete with the competition as well as support its big-picture mission to serve clients across a multitude of industries, including insurance, legal, real estate, food and beverage, construction and medical.“We have clients all over the country, from coast to coast, throughout the...

Vocus

 •  September 29, 2016

Cision Earns Multiple Recognitions Based on Unbiased, Third-Party Reviews
Cision has been named a “Leader” in the “Best Media Monitoring Software” report for Summer 2016 by G2 Crowd, the world’s leading software review platform. The reports, distributed seasonally by G2 Crowd, help businesses make the best media monitoring technology...

Vocus

 •  August 22, 2016

Findings highlight global trends and evolving role of social media in journalism
Today, Cision released its 2016 Social Journalism Study, conducted with Canterbury Christ Church University. The report is the latest in a series that shows the changes in how journalists and media professionals use social media in their work.
Surveyed journalists...

Vocus

 •  June 17, 2016

Cision’s award winning PR software expands with PR Newswire’s largest global distribution network
Today, Cision finalized the acquisition of PR Newswire. The deal is approved in all markets worldwide except Dubai and China, where it is pending regulatory review. By combining capabilities, Cision and PR Newswire will provide clients with the...