DoubleDutch

DoubleDutch
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DoubleDutch

 •  September 8

Last month, I released my eBook (“Meet Charlie: The World’s Greatest Event Marketer“) about my decade-long journey from inexperienced event coordinator to a seasoned, data-driven event marketer. I wrote it as a resource for event marketing professionals eager to produce more strategic events that create measurable impact on their companies (and,...

DoubleDutch

 •  August 30

This may sound familiar: You’re at a panel discussion and as you scan the speaker bios you realize that even though they are all more than qualified to speak, the panel will most likely not have the diversity of thought and differing perspectives you initially hoped for. Why? Because it’s not a panel at all, it’s a #manel (all-male panel). Manels...

DoubleDutch

 •  August 24

A Red-Bull Flugtag event is very different than an SAP user conference. A Michael Kors fashion show is very different than a Salesforce roadshow. While all of these companies are trying to bring customers and prospects closer to their brand, the way B2B and B2C companies approach their marketing and events strategy is quite different. And it makes...

DoubleDutch

 •  August 3

Events have been my life for more than 10 years. I’ve planned and executed hundreds of them around the world, while successfully moving up the ladder from event coordinator to strategic event marketer. I have traveled extensively, met fascinating people, learned a lot — and the work is more rewarding than ever. My secret? In the past, I focused...

DoubleDutch

 •  July 20

Attendees at your industry conferences and company meetings have high expectations for a keynote address. It’s more than just another presentation, it’s the cornerstone of the entire event. And, if it’s your CEO giving the keynote, the stakes are even higher. Your attendees look to the keynote to energize and inspire. But how do you ensure your...

DoubleDutch

 •  June 29

We often like to stress the importance of choosing a unique venue for your events, but the more your stray from the traditional hotel-type venue the more you need to think about accessibility. Hotels are often already set-up to accommodate people with accessibility needs, but other venues may not be. On top of that, there are other accessibility...

DoubleDutch

 •  June 22

For data-driven event marketers, post-event surveys have the power to produce some of the most valuable data to evaluate the success of your event and to help you create better events in the future. But creating the right level of insight goes far beyond plugging questions into an online form and hitting send—there’s a science behind effective...

DoubleDutch

 •  June 8

One question your head of demand-gen is certain to ask you after an event is, “how many leads did we get?” It’s a fair question and leads are always a part of the event ROI equation. But the real power of events for lead-gen lies in what your company does with the attendee data that emerges once the event is over. Through surveys, polls and event...

DoubleDutch

 •  May 4

The #FlipMyFunnel model is a tremendous asset when driving sponsors and attendees to rally around your event. In case you aren’t familiar with the model, it takes the traditional lead-based funnel and flips it on its head with an account-based approach. There are four stages in the model: identify, expand, engage and advocate. Let’s dive in to...

DoubleDutch

 •  April 20

As an event marketer, you spend a ton of time thinking about how to get people to attend your events. But, have you ever taken a second to pause and consider what events you should be attending to become a more well rounded, strategic marketer? We probably don’t need to tell you that no matter who you are—from a newly minted events intern to a...