International Association of Exhibitions & Events (IAEE)

International Association of Exhibitions & Events (IAEE)
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IAEE promotes the unique value of exhibitions and is the principle resource for those who plan, produce and service the industry.

I spend a lot of time at industry events. In addition to speaking over fifty times a year, I often attend events to spend time with my clients or to recharge my batteries and seek out new ideas. But here’s one thing that sets me apart from many others: I always have a specific set of objectives for each event.
Surprisingly, many organizers,...

Post-event, if you did your job, everyone is high on love: Loved the program! The speakers rocked! You did great!
It’s a Kudos Fest.
But, let’s admit, it, not every single attendee is always completely happy. Sure, you strive for that, but it’s realistic to assume you will not please every single person every time.
So you read the evals (most are...

In this day and age, most everything in our lives is “experience driven.” We live in a world where everything is tailored and personalized to appeal to our specific interests. This is especially true in the trade show universe.
With technology providing more and more options that negate the necessity for face-to-face interaction, the best way to...

Should an event owner “always be ready for a sale?” If so, what does that entail?
When the Reed Exhibitions’ corporate development team engages with event organizers about a potential acquisition, it’s always interesting to see how wide eyed some get (and understandably so) when the due diligence process is explained. The request lists for...

Originally published by Valorie Burton 30 July 2017
Taking responsibility is the hallmark of a successful leader. Whether managing people, managing a workload, or managing a household, not much gets done if you don’t take ownership of the tasks that need to get done day to day. But what happens when you don’t just take responsibility for your...

We all know the “it” words for leadership qualities today, those buzzwords that pop up over and over to describe the qualities leader aspire to. Frankly, I’m totally over words like “ninja” and “guru.” But there are several words that are common in today’s management vernacular that really do describe great leaders. If you’re a leader or aspiring...

Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does not find cracks in the power of face-to-face marketing. If anything, the rise of digital has offered tremendous opportunity for face-to-face marketing settings, trade shows in particular, to survive and thrive in the digital age....

“You never get a second chance to make a good first impression.”
It’s one of the most clichéd pieces of advice. That’s because it’s true — especially if you are job hunting.
Research shows that recruiters typically only give your resume a six-second glance, and some people say the first seven seconds of meeting someone are the most important, so...

Do you generally prefer emailing, texting or talking on the phone? Do you love it when people write their whole message in the email subject line or does it make you cringe? How do you feel about voicemail? Emoticons? Infographics?
What these types of questions reveal is commonly known as your “communication style,” that is, your preferences about...

With valuable education sessions on and off the show floor and networking sessions primed for idea sharing, Expo! Expo! IAEE’s Annual Meeting & Exhibition offers attendees a wealth of information they can take straight to their organization. Like the exhibition and event industry, the attendee make-up of Expo! Expo! is rich in diversity and always...