International Association of Exhibitions & Events (IAEE)

International Association of Exhibitions & Events (IAEE)
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IAEE promotes the unique value of exhibitions and is the principle resource for those who plan, produce and service the industry.

Do you “walk the walk and talk the talk”? We are now firmly into 2018 and morale is high for this year. Each day we choose how to “show up” in life. As an association leader, I make sure that I “walk the walk” every day when it comes to delivering on my promises to IAEE’s stakeholders.My daily responsibilities include meeting the expectations of...

Your day is already full. You and your team are busy. Working together. Accomplishing goals. Putting out fires. So, when your calendar appointment pops up, reminding you of a volunteer activity or business-networking event, you may find yourself wondering if the time could be better spent elsewhere. Yet, this Blue Paper will show how community...

Saving money is of course good business. And new, better ways of doing things sometime save money. That’s why association events are in a constant state of evaluation and evolution. For example, event collateral that was traditionally printed is now more efficiently and effectively delivered to attendees digitally. Some multi-day conferences are...

Nearly every business depends on strong teams to perform at peak capability. And, business leaders employ several tactics to get their teams up to speed, including leveraging team-building gifts. As psychologist Bruce Tuckman famously described back in 1965, teams commonly follow the model of “forming, storming, norming and performing.” It is the...

After a year of a tumultuous U.S. administration and erratic policies, the exhibitions industry continues to grow and prove that face-to-face interactions are important in the business model. The Center for Exhibition Industry Research (CEIR) provides countless insights for the exhibitions industry on attendee engagement, show strategy and much...

Happy New Year TSE Readers! Like many of you, IAEE is hitting the ground running as we prepare for another productive year and there is no time like the present to take stock in what was accomplished in 2017, as well as how we will approach the coming year. The way in which we approach our goals played an integral role in the conversation at Expo!...

Welcome to 2018! If you haven’t already, it’s time to create a growth strategy and budget. You may have used all types of technology to help get you where you are today. You need to consider technology investments to further what you can achieve. Here are five of the top technology investments that are worth considering as we begin 2018:
1....

In my book Getting from College to Career, I provide readers with an essential guide to succeeding in the real world. The book is organized into 90 tips to help orient and guide you. My book (and this post) don’t contain a step-by-step, all-inclusive guide to getting a job. Rather, it offers the best tips I’ve gathered on a wide variety of topics...

Sometimes I actually get out of the office and attend other events to see what’s out there, what’s new, what I might try to implement. And then all too often, I see that about 70% of breakout sessions are really panel discussions. It’s so disappointing!
Now I’ll tell you why and what you can change to make a better experience for your event...

When it comes to launching a new year of marketing, figuring out what the hot trending promotional products of 2018 will be is essential. Hot products will give your customers a reason to reach for your brand. When developing a strategic marketing and promotion plan, it’s important to examine current trends, so you can select the most effective...