Real Magnet

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Real Magnet

 •  August 4

Brad Gurley, Senior Director of Deliverability, Real Magnet THIS. IS. SPAM! These three words almost instantly strike fear into the hearts of most email marketers. It’s probably your worst nightmare to have your recipients click the Spam button – but not all senders know what that really means. Much like popular urban legends, the truth about spam...

Real Magnet

 •  June 21

Association Marketers know that developing open, honest and organic communications with their members is a unique process that requires a different approach from the strategies employed by for-profit companies when communicating with customers and prospects. Likewise, the unique challenges and needs that associations face also require special...

Real Magnet

 •  May 22

Inbound and Outbound Marketing: Natural Allies If your company has buried its outbound marketing efforts, it’s time to dig them up – this class of outreach has been prematurely declared dead, but it remains relevant. In recent years, marketers have touted the effectiveness of inbound marketing strategies, emphasizing that it’s better to let...

Real Magnet

 •  May 12

Samantha Swift, Marketing and Conferences Coordinator, Real Magnet Who are millennials? And what’s all the fuss about them anyway? The millennial generation is comprised of young adults who are within the age range of early 20’s to early 30’s. Accounting for nearly 80 million Americans (nearly 25% of the population) this generation has enormous...

Real Magnet

 •  May 4

Jocelyn Johnson, Director of Marketing, Real Magnet There are many benefits to hosting regular webinar presentations. Webinars can help build your reputation as a thought leader, while keeping audiences engaged and moving through your sales pipeline. But, they can’t do their job if no one registers or attends. So, how can you bolster registrations...

Real Magnet

 •  May 3

Recruiting new members is important, but existing members are the lifeblood of your association. In this age of overflowing inboxes, it’s even more challenging to stay in front of them. The only way to break through the clutter is to make your email and social messages more targeted, relevant and focused on individual interests. So how can you...

Real Magnet

 •  April 27

Javi Calderon, Content Marketing Manager, Real Magnet Its no secret that marketing can get repetitive. You’re promoting one event, webinar, or piece of content after another. Week after week after week. You may think you’re in a great routine; eventually, however, your recipients will think otherwise – you’re in a rut. A/B testing different...

Real Magnet

 •  April 25

Marketing departments have access to a near-bottomless bag of tricks today, including in-depth webinars in which they lay out the features and value of their products. Especially in the B2B world, these presentations are a critical source of connection between prospects and sellers. As with any tactic, however, there is a right and wrong way to...

Real Magnet

 •  April 21

There’s been an ongoing debate in the email marketing community about the value of inactive or disengaged recipients. One one side, there are those who advocate regularly purging inactive contacts from your mailing database to maintain optimal list health. At the other extreme are those who believe every recipient is crucial and removal should only...

Real Magnet

 •  April 18

Javi Calderon, Content Marketing Manager, Real Magnet Experienced email marketers know that designing an awesome email isn’t as easy as it may seem. With dozens of different devices, screen sizes, browsers and email clients out there, your email design can look vastly different across all these possible combinations. Even more frustrating, changes...