UFI Live

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The blog of UFI. UFI is the association of the world’s leading tradeshow organisers and fairground owners, as well as the major national and international exhibition associations, and selected partners of the exhibition industry.

UFI Live

 •  September 18

Disruption for business is defined as a radical change in an industry, business strategy, etc., especially involving the introduction of a new product or service that creates a new market. We know change is coming and that exhibitions have to evolve now, or go away. For example, look what digitalization has done. Can you imagine an exhibition...

UFI Live

 •  June 12

At last month’s European Conference (formerly the European Open Seminar) in Cologne, Germany, Mark Brewster, Founder and CEO of Explori, shared the results of a joint UFI-Explori study of European Net Promoter Scores (NPS) for venues, exhibitors and visitors.
One of the more interesting findings, besides the fact visitors rate toilets as the most...

UFI Live

 •  May 9

Apps have become an integral component of the marketing and communication services offered by trade fair organizers. What are the advantages of trade fair apps for exhibitors and visitors, as well as the added value for organizers? Which mobile offerings are now a must-have for organizers of trade fairs or events? All digital services including web...

UFI Live

 •  April 24

UFI’s European Conference (Open Seminar) takes place May 10-12 in Cologne, Germany. With five billion Euros being invested in venues and venue infrastructure within the next 10 years, this Conference is focused on the future exhibition industry. I had a chance to speak with the event’s Moderator, David Boon, General Manager, International Business...

UFI Live

 •  April 4

In a world where everyone speaks about digitisation, the exhibition industry has come up with many questions, thoughts and discussions around the impact of this trend. A few days ago, my colleague Holger Friesz spoke at the UFI Operations and Services Focus Meeting 2017 about the opportunity for venues to ensure customer centricity while still...

UFI Live

 •  March 13

Blogger: Dr Andreas Gruchow, UFI President. First, we are experiencing general turbulence: Globally, economic growth has slowed down. Politically, protectionism is on the rise. And operationally, digitisation is driving ever-faster change. Meanwhile, despite challenging news and dark clouds on every continent, the second trend we are seeing is...

UFI Live

 •  March 8

The Thailand Convention and Exhibition Bureau (TCEB) takes great pride in being able connect international businesses to Southeast Asia’s most progressive companies, and today the climate for innovation is richer than ever. Put simply, innovative businesses are the ones driving the future of Thailand’s industry. Thailand’s economy is changing and...

UFI Live

 •  February 14

Trade fairs are increasingly connecting the digital and the real world. Henric Uherek, Coordinator Messe Frankfurt, explains the challenges that this development poses for exhibitors and trade fair organizers and what’s up next for digital trade fair marketing in 2017 and beyond. Artificial intelligence, big data and automation – many exciting...

UFI Live

 •  December 12, 2016

Blogger: Stephanie Selesnick, President of International Trade Information, Inc. CTA™ – the owners of CES International, the largest exhibition in the United States and UFI member, is known for doing innovative things – one of which directly answers the above question. They have a mentor program offered as a free benefit of association membership....

UFI Live

 •  December 7, 2016

Blogger: Kai Hattendorf, UFI Managing Director As in previous years, we used the time around the UFI Global Congress to identify the core themes that the UFI team feels will impact the global exhibition industry in 2017. So today, let me share with you “UFI’s 5 trends to watch in 2017”: 1. Growing uncertainties In recent months, we have seen a UK...