UFI Live

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The blog of UFI. UFI is the association of the world’s leading tradeshow organisers and fairground owners, as well as the major national and international exhibition associations, and selected partners of the exhibition industry.

UFI Live

 •  November 28, 2017

Exhibitions are more than just a marketplace. They are an annual gathering of a community – trade or public. And when done right, the community takes ownership of the event, which is simultaneously amazing – and terrifying. Amazing because attendees become super fans and evangelists. They are invested all the way. They tell everyone they know how...

UFI Live

 •  November 13, 2017

Exhibitions are singularly adept at gathering an entire market in one place for a short period of time. People pay good money to be in the mix when this happens, be it as buyer or exhibitor, influencer or influenced. The bigger the event, the greater the percentage of the international market in attendance. The world’s largest motor show, IAA...

UFI Live

 •  September 18, 2017

Disruption for business is defined as a radical change in an industry, business strategy, etc., especially involving the introduction of a new product or service that creates a new market. We know change is coming and that exhibitions have to evolve now, or go away. For example, look what digitalization has done. Can you imagine an exhibition...

UFI Live

 •  June 12, 2017

At last month’s European Conference (formerly the European Open Seminar) in Cologne, Germany, Mark Brewster, Founder and CEO of Explori, shared the results of a joint UFI-Explori study of European Net Promoter Scores (NPS) for venues, exhibitors and visitors.
One of the more interesting findings, besides the fact visitors rate toilets as the most...

UFI Live

 •  May 9, 2017

Apps have become an integral component of the marketing and communication services offered by trade fair organizers. What are the advantages of trade fair apps for exhibitors and visitors, as well as the added value for organizers? Which mobile offerings are now a must-have for organizers of trade fairs or events? All digital services including web...

UFI Live

 •  April 24, 2017

UFI’s European Conference (Open Seminar) takes place May 10-12 in Cologne, Germany. With five billion Euros being invested in venues and venue infrastructure within the next 10 years, this Conference is focused on the future exhibition industry. I had a chance to speak with the event’s Moderator, David Boon, General Manager, International Business...

UFI Live

 •  April 4, 2017

In a world where everyone speaks about digitisation, the exhibition industry has come up with many questions, thoughts and discussions around the impact of this trend. A few days ago, my colleague Holger Friesz spoke at the UFI Operations and Services Focus Meeting 2017 about the opportunity for venues to ensure customer centricity while still...

UFI Live

 •  March 13, 2017

Blogger: Dr Andreas Gruchow, UFI President. First, we are experiencing general turbulence: Globally, economic growth has slowed down. Politically, protectionism is on the rise. And operationally, digitisation is driving ever-faster change. Meanwhile, despite challenging news and dark clouds on every continent, the second trend we are seeing is...

UFI Live

 •  March 8, 2017

The Thailand Convention and Exhibition Bureau (TCEB) takes great pride in being able connect international businesses to Southeast Asia’s most progressive companies, and today the climate for innovation is richer than ever. Put simply, innovative businesses are the ones driving the future of Thailand’s industry. Thailand’s economy is changing and...

UFI Live

 •  February 14, 2017

Trade fairs are increasingly connecting the digital and the real world. Henric Uherek, Coordinator Messe Frankfurt, explains the challenges that this development poses for exhibitors and trade fair organizers and what’s up next for digital trade fair marketing in 2017 and beyond. Artificial intelligence, big data and automation – many exciting...