Velvet Chainsaw's Midcourse Corrections

Velvet Chainsaw's Midcourse Corrections
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Midcourse Corrections is the online home and blog of Velvet Chainsaw Consulting, Inc. Jeff, Dave, Sarah and Donna blog on Midcourse Corrections about annual meeting improvement, association and corporate meetings and education, and the convergence of Web

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene’s most recent Meetings Market Survey, on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. After studying 100 or so meetings’ profit and loss (P&L) statements in great...

Too often when we think about conference growth or sustainability, we assume it means attracting next gen customers. We pinpoint a specific generation, usually Millennials. Then we discuss how to plan, program and market to that specific age group. Eventually our planning discussions turn to generational differences. Those conversations can...

Let’s separate reality from fiction regarding personalized conference experiences and personalized learning. Fact: Meeting professionals and conference vendors frequently confuse personalization with configurable conference experiences. They are not the same thing. Fact: Conference planners and association leaders are easily persuaded by the...

Personalization—it seems to be the 2017 buzzword for nonprofit associations and conferences. Everyone seems to be talking about it like here and here. Yet, personalization is more than technology. It means more than our past purchases or posts in social media. We have likes, dislikes, preferences, strengths, weakness, emotions, experiences and...

Do you ever feel caught between a rock and a hard place regarding your association’s education programming? For years, you’ve offered education to your constituents to meet industry or profession CE requirements. You’ve kept detailed data on content alignment with obligations, program and speaker approvals from governing boards, attendance, test...

As a conference organizer, how purpose-driven are you? Successful conference organizers are purpose-driven! They grow into purpose leaders that influence others with a shared vision and purpose. They evolve into meaning-machines. They design conference experiences that become meaning-making opportunities for their participants. And they make their...

Most conferences offer some type of learning opportunities for their participants. From informal peer networking to roundtable discussions to formal expert lectures and panel discussions. The education opportunities abound. Traditionally, the goal of conference education is to deliver as much information as possible as fast as possible to as many...

Our conference learning spaces affect our audience. We must learn to think like designers. Then we can focus on changing our conference participants’ learning spaces with the right goal in mind—nurturing their learning. Be forewarned! We are not decorating learning spaces. We are designing them to foster, nurture and amplify our participants’...

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with...

The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. I’ve been doing a lot of research and have learned that personalization can be achieved in a number of ways: Individualized — The customer gets exactly what meets their preferences or needs. In other words, they can order a...