Bizzabo Blog

Bizzabo Blog
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Bizzabo is the leading networking platform for event organizers and attendees. Bizzabo integrates social media to build highly-interactive event communities, helping organizers, sponsors and exhibitors to engage directly with guests and seek out meaningful new business opportunities. Organizers use Bizzabo to mobilize their event information, increase discoverability and word of mouth. The platform has been incorporated into thousands of events worldwide.

Bizzabo Blog

 •  September 14

Imagine trying to sell bananas to a flock of pigeons. Ridiculous, right? There’s no way to know if pigeons even like bananas. How can you expect to sell your supply if you don’t have the proper demand? Instead, a much easier task would be to sell bananas to monkeys. Plenty of evidence show that monkeys love to eat bananas. In choosing between the...

Bizzabo Blog

 •  September 12

We know that event managers need the most authoritative and helpful information at their fingtertips. We also know that between all of the event managing, time can be scarce. That's why we've compiled a list of the top 10 most popular event event management blog posts on the Bizzabo blog. Now you can spend less time searching for a great content...

Bizzabo Blog

 •  September 5

One of the biggest inbound marketing events in the world is HubSpot's Inbound. However, this landmark event is just one piece in a much larger event marketing picture. We spoke with an event expert from HubSpot to learn more. HubSpot is one of the world’s largest inbound marketing software companies. Their suite of marketing automation tools helps...

Bizzabo Blog

 •  August 24

When it comes to mastering the event marketing sales pipeline, few companies are more qualified to lend advice than InsightSquared. We spoke with two event marketing experts from the InsightSqured team to hear their take on lead generation, events strategy and more. InsightSquared’s sales intelligence solution is the “operating system” for...

Bizzabo Blog

 •  August 22

I’ve always wondered if cleaning a tiled floor with a single toothbrush was actually possible. Well, I’m sure it’s possible but I’m sure it’s not pleasant. The same thing goes for organizing a large scale event without Salesforce. It's possible, but definitely not pleasant. Much like scrubbing a large floor, planning a large scale event requires...

Bizzabo Blog

 •  August 4

We're excited to announce the launch of our 2018 Live Event Marketing Survey! We plan on collecting survey responses from hundreds of event leaders. Are you ready to leave your mark on the industry? If you are ready to make your voice heard by filling out this 5-minute survey, click here. Otherwise, read on for some more background. A Rapidly...

Bizzabo Blog

 •  August 2

Account-based event marketing empowers businesses to be more efficient in sales acceleration and ultimately in closing deals. In The CMO's Guide to Account-Based Event Marketing we explain how marketing leaders can get the most out of an account-based event strategy.
By now, you’ve probably heard of account-based marketing. If you haven’t, you’ll...

Bizzabo Blog

 •  July 21

We recently spoke with Cari Goodrich, the Senior Director of Global Marketing Programs at Looker. Looker is a business intelligence software and big data analytics platform that helps people explore, analyze and share real-time business analytics easily. Since its earliest days, the company has used live events to drive sales acceleration and...

Bizzabo Blog

 •  July 14

Given that events account for the single largest item in the budget of the average B2B CMO, it makes sense that marketers would want to track their return on investment (ROI). But how exactly can event ROI be tracked? On the surface it would seem simple: money in, money out. However, event ROI is anything but simple. In fact, the more complicated...

Bizzabo Blog

 •  July 14

Given that events account for the single largest item in the budget of the average B2B CMO, it makes sense that marketers would want to track their return on investment (ROI). But how exactly can event ROI be tracked? On the surface it would seem simple: money in, money out. However, event ROI is anything but simple. In fact, the more complicated...