Associations now

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Associations now

 •  January 17

You’ve signed up some new members? Good news, but don’t rest on your laurels. A recent survey confirms that to get first-time members on board and involved with your association—and more likely to renew next year—you need a plan. One of the biggest challenges that I hear most often from association professionals is how to get new members engaged...

Associations now

 •  January 17

SmithBucklin releases a new report that offers up insights and trends that associations should keep top of mind. Also: How to bring life back to a dying online community. In an ever-evolving landscape, it’s important for associations to be reactive to industry changes, as well as proactive when emerging trends start to bubble up, in order to stay...

Associations now

 •  January 12

The Textbook and Academic Authors Association recently debuted a referral program that incentivizes members to recruit prospects in exchange for a small credit. How to hack it? Referral marketing has steadily become a to go-to tactic for e-commerce companies looking to acquire new customers. Now, many associations are following suit with member...

Associations now

 •  January 10

The latest digital education trends may make you rethink your membership offerings. Also: notes on a blackout at one of the world’s most popular tradeshows. A top priority for most professional associations is to provide quality educational opportunities for members. Continuing education courses and webinars are common tools, but as member...

Associations now

 •  January 9

Should nonprofits leave Twitter in the dust of 2017? Beth Kanter says key features mean the platform still has a lot to offer organizations in 2018. Also: Clever digital tools you should know. At the start of a new year, there are plenty of bad habits that many of us try to leave behind. Should Twitter be one of them? In a recent blog post,...

Associations now

 •  January 8

A study in the Harvard Business Review sheds new light on the value (or lack thereof) of peer-to-peer reviews. Also: smart questions nonprofits should ask themselves about how they use technology. Many organizations use peer-to-peer reviews to provide employees with honest and critical feedback, but a new study of one organization reveals that...

Associations now

 •  January 5

Check out some ideas on how to make engagement scores more meaningful. Also: six ways to create more successful tweets. In the association world, is there any word more frequently used than “engagement”? Engagement scoring is just one of the many ways associations try to make sense of the reams of data they have on member interactions. But do small...

Associations now

 •  January 4

Associations should take some relationship advice from fundraising experts to boost their effectiveness in upping membership renewals and meeting attendance, according to a recent whitepaper. All relationships require work, including those between associations and their members. Yet, associations could use some relationship advice now and again,...

Associations now

 •  January 3

Audio marketing has evolved far past radio spots. Learn some tips to integrate audio into your marketing strategy. Also: With one simple tweet, Elon Musk delivers a valuable leadership lesson. We all know that video can be an effective marketing tool. But while we’re focused on that medium, are we disregarding the potential of audio content? As...

Associations now

 •  January 3

Association professionals should make it a resolution to use project management tools to deliver better experiences for their members in 2018. I’m not one for making New Year’s resolutions, but I think there’s something to be said for people who are constantly self-improving, regardless of the day, month, or year. Project managers, by their very...