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Associations now

 •  September 18

From email to events and everything in between, Aptify reveals how to examine data to increase membership engagement. Also: a way to make your strategic planning meetings more productive. Are you taking advantage of your AMS software data to grow engagement? While it can be tricky to nail down the ROI of varying engagement rates, it’s safe to say...

Associations now

 •  September 13

Here’s why a post-event learning strategy is so valuable. Also: Don’t be afraid to reboot your community. Attendees get a lot out of conferences, but one thing they may not get enough of is retention. They’re bombarded with so much information in a short period that they’re bound to forget a lot of it. At the WBT Systems blog, the company suggests...

Associations now

 •  September 7

A journalism-focused membership project says that you’ll get further in your communications with a tone that suggests friendship. Also: How to deal with difficult people in meetings. The news industry, with its recent focus on membership, is starting to push forth some interesting ideas on the topic. Case in point: The Membership Puzzle Project, an...

Associations now

 •  September 5

Concerned about membership retention? Here’s how to create an effective renewal process. Also: Gauge your social media performance with a new benchmarking study. Membership-based organizations take a tremendous amount of time to come up with strategies for gaining new members. Devising ways to keep those members requires just as much thought. If...

Associations now

 •  September 1

Don’t let these marketing mistakes sink your next event. Also: the value of strong relationships with donors. Your association may be spending good money on marketing your meeting, but are you sure you’re pulling the right levers? You could be making some common mistakes. Don’t overlook the word of mouth you can generate when you enlist outside...

Associations now

 •  August 31

Influencer campaigns aren’t just for major brands. Even small associations can get big results by leveraging microinfluencers. Also: Take a look at the tools and processes of modern marketing. We’ve all seen how influencer marketing works for big brands, but associations that target a niche audience can also see success from running a...

Associations now

 •  August 30

When an online Slack community popped up in its space, the Digital Analytics Association didn’t complain or ignore it. DAA found ways to work in partnership with the community, expanding membership and increasing member engagement. One of the bread-and-butter benefits of association membership is the online member community, a digital space where...

Associations now

 •  August 29

Saying “no” to extra demands may sound simple, but it’s something many people have to learn how to do. Also: Maximize your time with these productivity habits for event professionals. When you’re in a leadership position, it’s easy to get spread too thin. It seems like there’s always something that needs your attention—an email to answer, a phone...

Associations now

 •  August 28

Associations are notable for encouraging multitasking. But without close attention, all those tasks can drain workers. People talk about “wearing many hats” so often in the association world that you’d be forgiven if you sometimes think you’re in the haberdashery business. The many-hats conceit is often discussed with a smirk, or as a point of...

Associations now

 •  August 25

Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute. Digital strategy diversification has long been a sore spot for content marketers, who have a tendency to stick with what works. Email often...