WSAE Blog

WSAE Blog
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Mission The mission of the Wisconsin Society of Association Executives (WSAE) is to serve as a forum where the association community thrives and grows. Vision WSAE is the organization of choice for association innovation and leadership. Values WSAE advances the following organizational values: Inclusion. Diversity includes multiple stakeholders and perspectives in activities and decision processes Optimal performance. Transparent, innovative and adaptive practices, using data-driven strategies to identify and provide member-centric initiatives Alliance building. Collaboration and engagement with individuals and organizations that share common values Passion. Excitement for the future and the potential for members and the profession

WSAE Blog

 •  November 7

About a year ago, the Wisconsin Society of Association Executives (WSAE) recognized they had a problem that many other associations experience as well. Their attendance to in-person events was consistent in terms of numbers, but very few of those attendees were young professionals. The Board had the foresight to recognize that this was a major...

WSAE Blog

 •  November 6

You get why data is important, and you’re serious about transforming your organization into a culture that embraces data-informed decision-making. Carpe datum! When evaluating data analytics technology, it’s tempting to focus exclusively on the front-end design and usability, but how you store the data has major implications too. Begin forming your...

WSAE Blog

 •  November 1

As mobile and on-demand trends transform work environments and customer experiences, CEOs must borrow the CIOs' mindset to keep up and stay ahead. They must identify, invest and implement smart ways to use technology to their advantage. And they must think about infusing technology and digital strategy throughout the organizational structure. CEOs...

WSAE Blog

 •  September 11

You recruit the top talent. You invest in the latest technologies. You update procedures. Yet, you struggle to maintain your current market position. That may be a sign your culture needs modifying. Organizational culture reflects an entity’s deepest and most tightly held beliefs and values. Often, they have been shaped over years, even decades....

WSAE Blog

 •  September 5

If your organization often struggles to meet objectives, it may be time to examine your internal digital operations. The culprit can be a singular issue. Perhaps your organization over-relies on group emails or one-to-one in-person conversations. Maybe meetings are overused or non-productive. Or cross-functional collaboration tends to be limited to...

WSAE Blog

 •  March 17

It is a truism that teamwork is important to achieve organizational goals. But what makes for effective teams? Association executive John Forbes has been conducting educational programs for .orgCommunity and I am excited that he will be with WSAE during its Spring Outing presenting to its CEOs in May!...

WSAE Blog

 •  March 1

Customers today are too busy and have too many choices to invest in content that isn’t relevant or targeted for them—no matter how great the content may be. To be the valued and preferred source of information for your customers, you must develop a content strategy—and make this a priority for your organization. Oftentimes, what stands in the way...

WSAE Blog

 •  February 8

.orgCommunity has been engaging association leaders in a series of discussions regarding the evolution of associations and the need for innovation. Emerging—and as yet unseen—disrupters will require significant changes in the nature of associations, how they envision fulfilling their missions and serve their constituencies. In some industries we...

WSAE Blog

 •  September 11, 2016

We all remember learning about the famous psychological experiments in conditioned reflex performed by Ivan Petrovich Pavlov around the turn of the previous century. In simple Pavlov's Dog terms, Pavlov would ring a bell prior to feeding his dogs (his test subjects). The dogs came to associate the ringing of the bell with the presentation of the...

WSAE Blog

 •  August 28, 2016

Whenever I read a biography, I try to extract lessons that can help me in my career. And as a pilot and certified aviation geek, I’ve read a lot of books about storied aviators, the most recent of which was Fighter Pilot: The Memoirs of Legendary Ace Robin Olds. Robin Olds was an American fighter pilot and general officer in the U.S. Air Force. He...