International Meetings Review

International Meetings Review
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Some meeting executives handle multiple events at the same time. Many plan events that are mission critical and financially consequential to their organizations. Some have demanding travel schedules. Some manage teams. Some volunteer their time inside and outside the industry…. And some—many, in fact—handle all these responsibilities at once. For...

By Hélder Pinto, Digital Sapienz Digital Marketing Manager To make a success out of your event it is essential to generate high levels of engagement with your guests, before, during and after it. To assertively and efficiently communicate, today more than ever, you have a significant set of tools that you can use to streamline your event. Here you...

International Meetings Review

 •  December 28, 2017

In the first part of the Webinar on How to Evaluate Mobile App Providers, Brooke Gracey, senior mobile strategist at CrowdCompass by Cvent, covered questions to ask concerning content, engagement, and networking. In the second part, Gracey discussed topics to ask potential mobile providers to make sure your app will work for all your attendee...

International Meetings Review

 •  December 18, 2017

Until fairly recently, a meeting was thought to be successful if it met its financial and learner outcome goals. And while those are still important, a recent white paper posits that it’s time to stop focusing solely on the outcomes data and shift to making meetings more human-centric experiences. In the white paper, Maritz Global Events President...

International Meetings Review

 •  December 17, 2017

The past few years have brought a sea change in data capabilities across the meetings industry. Robust event apps, plus badge scanners, iBeacons, and other tracking tools now share the technological landscape with software programs for registration, speaker management, and other event elements. Planning and marketing departments have more data...

International Meetings Review

 •  November 15, 2017

In October, veteran meeting professional Tahira Endean, CMP, published Intentional Event Design: Our Professional Opportunity. The 282-page paperback (also available as an ebook) is organized around seven principles of intentional event design. Here is some excerpts from the book on the importance of data in your meeting toolkit. Do You Really...

International Meetings Review

 •  November 15, 2017

Photo by amnacphoto/iStock/Getty Images Plus/Getty Images Some troubling trends bubbled up at a recent gathering of meetings industry leaders at Events Industry Council meeting. Representatives of EIC’s 30-plus meetings industry organizations attended the meeting. Here are the top five that EIC suggests planners should be paying attention to....

International Meetings Review

 •  October 11, 2017

Photo by Tom Merton/OJO Images/Getty Images Associations are pretty savvy these days about tweeting, Facebooking, and Instagramming to reach out to actual and potential participants for their events. Many have even integrated social media into their event marketing schedules before, during, and after their conferences. But are they monetizing...

International Meetings Review

 •  September 22, 2017

Photo by veerasakpiyawatanakui/iStock/Getty Images Plus/Getty Images The Global Business Travel Association (GBTA) and Meeting Professionals International (MPI) have announced that the two associations are collaborating to present meeting and event focused education at GBTA Conference 2017 Frankfurt in Partnership with VDR, taking place in...

International Meetings Review

 •  September 15, 2017

The quarterly business review is an important part of the supplier-management process. QBRs are periodic meetings between the client and supplier partners to review performance metrics, revise priorities, and examine industry trends. Below are seven tips to help meeting professionals ensure more effective QBRs. Timing
Although the term refers to...