Company Description:

Fixation Marketing is a WBENC-certified woman-owned, full-service marketing communications company with a specialty in integrated attendance and exhibit sales campaigns for trade shows, conferences and events.  We have decades of experience helping associations and non-profits achieve their goals.  Our leadership team includes former association leaders and client-side marketers who, together, bring unique insight into marketing strategy and program development for Fixation’s clients.

At Fixation, we understand that every client has unique marketing challenges and goals. Our work begins by developing a roadmap for your success…a strategic marketing plan built on a thorough understanding of your audience, your organization and your budget.

Our clients turn to Fixation for marketing strategies and tactics to:

  • Boost exhibit sales

  • Increase attendance

  • Redesign or refresh a brand identity

  • Increase product awareness

  • Promote special events and programs

  • Launch new initiatives

A team of copywriters, creative digital and print designers, social media specialists, media planners and account managers provide a broad range of resources to tackle most challenges and solve problems creatively.

Fixation is ready to provide our clients with expertise that goes beyond the marketing communications and into forward-focused analysis of the association’s entire membership value proposition, including all offers of professional education. We can do that by:

  • Conducting audits of the full menu of education programs, products and services

  • Leading reviews of operational practices and procedures for the trade show

  • Brainstorming ideas for new member offers

  • Offering leadership development and coaching programs

  • Team building and team development

  • Developing  annual education plans

  • Assisting with effective curriculum design

Positively obsessed with your success. This is Fixation’s mantra and we hang our hat on it. It’s what sets us apart from other agencies.  It means we’ll care about your success as much as you do.

If you’re ready to have someone obsess on your success, to roll up sleeves and start to tackle the big stuff, call Fixation. Strategies that work. Content and designs that inspire action. Digital marketing that breaks through the clutter. Trusted advisors and collaborators. That’s Fixation Marketing.

John Henderson

240 207 2084


 •  April 20, 2016

“The 'New Coke' didn’t fail because of poor marketing. It failed because it tasted bad,” my client reminded me the other day. He used the infamous 1985 New Coke rollout to emphasize that awesome marketing can’t fix everything. His point was that, first and foremost, the product you’re marketing needs to be pretty darn good. At Fixation, our clients...


 •  February 17, 2016

Think about all the resources required to execute a successful trade show—marketing, PR, general contractors, publications, consultants, utilities, labor to name just a few. It’s truly a remarkable feat. Every resource requires ongoing human interaction. At Fixation Marketing, we’ve worked with many different tradeshow clients and marketing service...


 •  October 20, 2015

In the tradeshow industry, we see successful email campaigns sent out more than once a month, are longer than 20 lines and include more than three links. But I challenge our industry to think about what would happen if we changed the way we do campaigns.


 •  June 2, 2015

“If you’re a baby boomer like me, then you probably walk down memory lane every once in a while to visit those days gone by…when everyone watched the same few networks on television (heck, I remember when the kids on our street got the neighborhood’s first color TV!). How about when we got our first VCR and our schedules became our own? Remember ...


 •  May 6, 2015

Posted by Sharyn Collinson
For those of us in the business of promoting trade shows, we could learn a thing or two from the annual NFL draft. It’s about making all the details relevant. The NFL’s ability to engage a “pre-show audience” starts well before the draft’s first day. It begins at theSenior Bowl, the pre-draft event. Typically held in ...