The Association of Association Executives - AAE

The Association of Association Executives - AAE
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Last month I facilitated a workshop for AAE Digital Strategy on Digital learning strategies. The group was highly engaged and its members spanned a broad range of professions from medical and engineering to sports and higher education. Whilst the individual challenges faced be each participant were very diverse, each left the workshop with their...

With the General Data Protection Regulation (GDPR) coming into force in May 2018, many companies are still unaware of it or do not have an action plan. Is this because it is such a daunting prospect that it is scaring organisations into inaction? In this article we will look at some practical steps you can take to help you move towards compliance....

As your new Membership and Marketing Manager here at AAE, I want to share with you my moment of enlightenment when I took part in our Engage2017 [hopefully upload a page for Engage by end of today so we can link to it here] Member Engagement Conference earlier this month. I was there both as host and delegate. It’s been a long time since I attended...

Print publications are still one of the most commonly used communications channels among membership bodies, according to the earliest topline findings of this year’s ‘Re: member’ annual survey by leading member publishing agency Think. A massive 92% of organisations have a member magazine, versus 91% in both 2015 and 2013. More than 80% believe...

In September 2016 the European Society of Immunodeficiencies (ESID) launched its new Education Portal. In May 2017 the portal won the Best eLearning/Online Education category at the International & European Association Awards Recognising the importance of online learning to their members ESID continue to expand. They are adding new learning...

If I asked you to name the top 10 qualities required to sell your Association, what would you say? Last week, at the Associations World Congress in Vienna I worked with a group of twenty Association professionals to discuss this question. I gave them 20 qualities and asked them to come up with their top 10 and then rank them. Which four came out on...

In the fourth article in our Social Media Strategy series for associations we look at how to develop a content strategy. The secret to good social media content is to know your audience and to provide them with value. Once you have established where they are, what they are interested in and what content they are already absorbing you can start to...

It is not always easy to get the most out of a group of people. Whether for a single meeting or a group project there is always the risk a group will not be able to work together to achieve their goal or realise their potential. Meetings and formal gatherings are not always well planned and often have to deal with the pressure of time and lack of...

John Scarrott, one of our recommended Consultants, and highly rated workshop leaders and speakers, talks about sales for associations. Do you need to become more sales oriented but recoil at the word sales? This is what I’m going to be talking about at my workshop “Sales skills for non-sales people” at the Associations World Congress in Vienna on 3...

Today’s ubiquitous online communications mean networking can start long before delegates meet face to face at events. And when they do meet up the quality of networking should be higher and the experience both memorable and valuable if the right conditions are in place and time is set aside for people to meet, talk and get to know each...