The Association of Association Executives - AAE

The Association of Association Executives - AAE
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Get as much value as possible from the next event you go to. Follow these 10 top tips. Preparation Study the programme, presenter and association delegate lists. Network on event apps and social media to find people you want to meet in person. Presentations Listen to speakers who have something new to say and make sure there’s at least one valuable...

Selling an Association is a competitive challenge. Today, every business seems to be creating a ‘community’ or turning their customers into ‘members’. The commercial world is seeing the potential in these ideas. They are borrowing these ideas from the Association world, and in some cases becoming stronger competitors to Associations because of...

Learner-centred design (LCD) has become increasingly popular in learning, especially technology-enhanced learning. As globalisation, technology and the cultural shifts have changed our working environment, they have also led to significant improvements in access to professions. Many associations have a far more diverse student population today than...

Whether you’re an experienced association executive, mid-way through your career or just entering the sector in a senior capacity, this session will address those critical issues that are important to both you and your organization. Why I’m running the session My association career began in 1989 at Canada’s national newspapers’ association. When I...

Last month I facilitated a workshop for AAE Digital Strategy on Digital learning strategies. The group was highly engaged and its members spanned a broad range of professions from medical and engineering to sports and higher education. Whilst the individual challenges faced be each participant were very diverse, each left the workshop with their...

With the General Data Protection Regulation (GDPR) coming into force in May 2018, many companies are still unaware of it or do not have an action plan. Is this because it is such a daunting prospect that it is scaring organisations into inaction? In this article we will look at some practical steps you can take to help you move towards compliance....

As your new Membership and Marketing Manager here at AAE, I want to share with you my moment of enlightenment when I took part in our Engage2017 [hopefully upload a page for Engage by end of today so we can link to it here] Member Engagement Conference earlier this month. I was there both as host and delegate. It’s been a long time since I attended...

Print publications are still one of the most commonly used communications channels among membership bodies, according to the earliest topline findings of this year’s ‘Re: member’ annual survey by leading member publishing agency Think. A massive 92% of organisations have a member magazine, versus 91% in both 2015 and 2013. More than 80% believe...

In September 2016 the European Society of Immunodeficiencies (ESID) launched its new Education Portal. In May 2017 the portal won the Best eLearning/Online Education category at the International & European Association Awards Recognising the importance of online learning to their members ESID continue to expand. They are adding new learning...

If I asked you to name the top 10 qualities required to sell your Association, what would you say? Last week, at the Associations World Congress in Vienna I worked with a group of twenty Association professionals to discuss this question. I gave them 20 qualities and asked them to come up with their top 10 and then rank them. Which four came out on...