Seven Atoms

Seven Atoms
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Seven Atoms

 •  September 6

How relevant are you on Facebook? While it may or not matter to you personally, if you’re conducting an advertising campaign for your business, you should be paying attention to how your audience is responding to your campaign on Facebook. It turns out there’s a Facebook relevance score for that and the higher it is, the better. Here’s how to...

Seven Atoms

 •  August 31

While there are many elements involved in a successful Google AdWords campaign, your ad content plays a significant role in influencing consumers to click and continue on to purchase. Before you create your next AdWords campaign, use these hacks to improve your ad copy for higher conversions: 1. Speak directly to the audience. One of the best ways...

Seven Atoms

 •  August 22

There’s a great deal of competition to get your business noticed on search engines. Pay per click (PPC) as an advertising technique has been proven to be extremely effective in accomplishing this goal. AdWords is the largest PPC platform out there, and the competition is fierce to be ranked as the top advertiser on Google’s powerhouse search...

Seven Atoms

 •  August 21

Tweet Consumers rarely buy from a company the first time they visit a site or see an offer. Most buyers want to take their time to compare prices, read reviews, and visit a site a few more times before committing. Retargeting or remarketing is a strategy that companies use to reach back out to website visitors to remind them of what a company has...

Seven Atoms

 •  August 17

Tweet As we head into the second half of 2017, cyber attacks and security breaches are increasing in both size and frequency. For example, information from the Computer Crime and Intellectual Property Section of the U.S. Department of Justice shows that more than 4,000 ransomware attacks occurred every day in 2016, which is a 300% increase from the...

Seven Atoms

 •  August 16

Remarketing or retargeting is a powerful marketing technique that allows your SaaS company to reach out to those who have already shown an interest in your brand and help guide them to the next step in the marketing funnel. When it comes to retargeting for your SaaS company, Facebook can be a valuable tool. Whether you’re new to Facebook ads or a...

Seven Atoms

 •  August 9

Top Ecommerce Trends 2017 Online sales have hit the big time. $355 Billion in 2016 and projected to reach $400 Billion by 2017 1. Programmatic advertising Programmatic advertising allows you to better appeal to users through personalized content. You’ll be able to show the right content at the right time for every lead. 2. Automated...

Seven Atoms

 •  August 3

Display advertising on the Google Display Network (GDN) is one of the most underrated lead generation tools for SaaS marketing. However, display ads are not something you can just jump into if you want to be successful. That’s why we’ve put together some of the best practices for using Google display ads to improve SaaS lead generation. If you...

Seven Atoms

 •  July 26

Most SaaS companies have experienced the growing pains involved in trying to align their marketing and sales teams. Marketing may feel like sales is not doing a good job of following up with leads, and sales may feel like the leads they are getting are not worthwhile. One of the best ways to improve alignment between your marketing and sales teams...

Seven Atoms

 •  July 11

While Google and Facebook are by far the most popular channels for paid ads, there are still others out there that provide excellent opportunities for brands who want to reach their target market online. Quora, a question and answer site maintained by its community of users, is a great example of this. Quora paid ads are particularly effective for...