Seven Atoms

Seven Atoms
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Seven Atoms

 •  February 14

Most consumers can become distracted easily, which often means they need to be guided through the conversion process. If you aren’t using landing pages with targeted content to lead visitors to the next step in the marketing funnel, you may be missing out on important opportunities to convert. Read on to find out why creating and optimizing...

Seven Atoms

 •  February 7

Though the modern marketer has many tools in their tool box, email remains one of the most effective ways to engage and nurture leads throughout the marketing funnel. Now that 2018 is here, it’s time to start thinking about how you can optimize your email marketing campaigns for better results. Below are just four ways that you can get started...

Seven Atoms

 •  February 7

Facebook advertising can be a great way to reach and engage new leads online. However, the success of your Facebook ads depends on how effective and well-planned your campaigns are. Below, we’ll provide some of our top Facebook PPC strategies to help your business boost ROI on Facebook: Facebook PPC Tip #1 - Take advantage of Lookalike Audiences...

Seven Atoms

 •  November 21, 2017

The buyer’s journey is the process that buyers go through as they recognize a need, learn about solutions, evaluate these solutions, and finally, make a purchase. This is a vital process for businesses to understand as they work to engage potential buyers during each step of their journey. Mapping the SaaS customer journey will help you better...

Seven Atoms

 •  November 14, 2017

One of the greatest advantages of advertising on Facebook is that this powerful social media platform offers sophisticated targeting options that allow you to reach your ideal buyers online. With so many advanced options and settings, you may find the process of setting up your ad targeting on Facebook to be a bit daunting. That’s why we’ve put...

Seven Atoms

 •  November 8, 2017

While many marketers seek to refine keyword lists for their PPC campaigns, the truth is that expanding this PPC keyword list can be just as impactful to your PPC marketing strategy. Not only should you identify new keyword verticals that you haven’t previously explored with your campaigns, but you should also review your existing campaigns for new...

Seven Atoms

 •  November 3, 2017

In today’s busy marketplace, the path to purchase has become far more complex than it used to be. Consumers are using a variety of devices and channels to navigate the vast variety of touch points with different organizations and brands. Google free and paid Attribution offerings help marketers better understand the impact and value that each of...

Seven Atoms

 •  October 26, 2017

Whether you’ve just opened your ecommerce business or your company has been in business for years, there’s a good chance that abandoned shopping carts are not a new topic for you. One study shows that the average digital shopping cart abandonment rate is 74.3% worldwide. Though abandoned shopping carts are an expected part of running an ecommerce...

Seven Atoms

 •  October 24, 2017

Typically, when we talk about mobile marketing the focus is on ecommerce sites. Many SaaS companies may not pay attention to mobile because they are under the impression that their business customers are not making B2B purchases from mobile devices. But the truth is that even B2B customers in the market for SaaS products will still use their mobile...

Seven Atoms

 •  October 18, 2017

Though some brands may focus on other channels, email remains a powerful tool for ecommerce marketing. In fact, 72% of adults in the United States prefer to communicate with brands through email, and companies that use email automation have a 77% chance of seeing their conversions increase. If you are new to email automation, you may be wondering...