Seven Atoms

Seven Atoms
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Seven Atoms

 •  November 21

The buyer’s journey is the process that buyers go through as they recognize a need, learn about solutions, evaluate these solutions, and finally, make a purchase. This is a vital process for businesses to understand as they work to engage potential buyers during each step of their journey. Mapping the SaaS customer journey will help you better...

Seven Atoms

 •  November 14

One of the greatest advantages of advertising on Facebook is that this powerful social media platform offers sophisticated targeting options that allow you to reach your ideal buyers online. With so many advanced options and settings, you may find the process of setting up your ad targeting on Facebook to be a bit daunting. That’s why we’ve put...

Seven Atoms

 •  November 8

While many marketers seek to refine keyword lists for their PPC campaigns, the truth is that expanding this PPC keyword list can be just as impactful to your PPC marketing strategy. Not only should you identify new keyword verticals that you haven’t previously explored with your campaigns, but you should also review your existing campaigns for new...

Seven Atoms

 •  November 3

In today’s busy marketplace, the path to purchase has become far more complex than it used to be. Consumers are using a variety of devices and channels to navigate the vast variety of touch points with different organizations and brands. Google free and paid Attribution offerings help marketers better understand the impact and value that each of...

Seven Atoms

 •  October 26

Whether you’ve just opened your ecommerce business or your company has been in business for years, there’s a good chance that abandoned shopping carts are not a new topic for you. One study shows that the average digital shopping cart abandonment rate is 74.3% worldwide. Though abandoned shopping carts are an expected part of running an ecommerce...

Seven Atoms

 •  October 24

Typically, when we talk about mobile marketing the focus is on ecommerce sites. Many SaaS companies may not pay attention to mobile because they are under the impression that their business customers are not making B2B purchases from mobile devices. But the truth is that even B2B customers in the market for SaaS products will still use their mobile...

Seven Atoms

 •  October 18

Though some brands may focus on other channels, email remains a powerful tool for ecommerce marketing. In fact, 72% of adults in the United States prefer to communicate with brands through email, and companies that use email automation have a 77% chance of seeing their conversions increase. If you are new to email automation, you may be wondering...

Seven Atoms

 •  October 10

If you are using Facebook ads to reach leads and current customers, then you probably already know how valuable custom audiences are for retargeting your ideal buyers. While you may already be familiar with custom audiences created from website visitors or your email subscriber list, there are many other audiences that you can target on Facebook to...

Seven Atoms

 •  October 10

Tweet If you are developing and implementing your own Google AdWords campaigns then you may already be familiar with the tool that every PPC agency is using to work on their campaigns – AdWords Editor. This powerful tool allows you to download your AdWords account so that you can work on your campaigns offline, helping you save time and hassle by...

Seven Atoms

 •  October 9

User engagement is the key to sustaining growth for SaaS companies. If you want users to consistently log into your platform and use it regularly, it’s essential that you develop an SaaS marketing strategy that emphasizes user engagement through education and entertainment. Not only does this help boost user satisfaction, but it can also help your...