Sheridan

Sheridan
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Company Description:

At Sheridan, we are working to deliver ideas today that connect publishers of journals, books, magazines, and catalogs to tomorrow. Content preparation, platform development, and content dissemination (ink on paper and online) are key Sheridan competencies.  Our development of publisher-focused solutions such as workflow systems integration, process automation, eCommerce platforms, mobile product development and an array of fulfillment solutions define us as innovative partners who deliver true efficiency.  Sheridan serves the global publishing community with distribute and print partnerships and alliances around the world. www.sheridan.com

Sheridan

 •  October 11, 2017

When talking about eBook protection, Digital Rights Management (DRM) is the buzzworthy term. While seen as both a positive and a negative by many across the industry, the reasons for its use by publishers are as diverse as the publishers themselves. Discussing DRM and DRM alternatives from both the publisher and consumer perspective, Sheridan...

Sheridan

 •  May 16, 2017

Publishers have three basic options for proofing their publications before going to press; soft proofs, hard proofs, or “color approval” hard proofs.
Soft proofs (often called PDF proofs) are pages that are transferred electronically. The advantages of soft proofs are (1) no added costs (2) multiple people can view the proofs at the same time, and...

Sheridan

 •  May 4, 2017

Have you ever thought about taking a long trip? If so, you probably thought about how you would get to your destination, perhaps traveling by car, plane, train or bus. Then you planned where to stay each night, what to pack and how much it would all cost. Finally, you made a checklist so you didn’t forget to do anything and so you could spend your...

Sheridan

 •  February 8, 2017

Authors and publishers hear the word “NO” frequently. It could be said by the media, distributors, buyers in retail stores, or corporate buyers. However, that doesn’t have to be the final answer. People who say no to one thing may be more likely to say yes if asked again. Use that fact to your advantage when selling to non-bookstore buyers . If...

Sheridan

 •  January 31, 2017

Did you know that printed catalogs help drive online sales? If you weren’t aware of that fact, watch this video that explains how the two work hand-in-hand. 2017 is now upon us and it is the year of the mobile shopper, so thinking about how print drives online sales we’ve compiled some ideas that may help you increase your digital catalog sales in...

Sheridan

 •  January 4, 2017

Fake content is getting some attention thanks to Facebook and Google. But another problem digital publishers need to deal with is a big one: advertising fraud. Ad fraud is pervasive in the publishing industry, and it’s likely affecting you. Fraud When marketers buy advertising, they’re paying for human interactions. However, more and more often,...

Sheridan

 •  December 16, 2016

Making a large-quantity sale (5,000 or more) of your books to corporate buyers typically entails a formal presentation describing how your content can help the company in some way. You can improve your chances of making the sale with an analogy to the game of baseball. In any one game there may be several different pitchers used, but the same...

Sheridan

 •  December 6, 2016

From an overall decline in printed pages to a shift in how a book’s cost is perceived, the Digital Book Printing Conference revealed some interesting data and trends. Publishers, book printers, and equipment manufacturers gathered on November 17, 2016 in New York City to share their experiences and to discuss the future of digital printing. A few...

Sheridan

 •  November 2, 2016

If you want to sell 10,000 books through any retailer, you must get 10,000 people to go there and buy one. But if you want to sell 10,000 books in non-retail markets, you find one person to buy 10,000 of them – non-returnable. Which do you think is a more profitable way to sell your books? The world of special sales (non-bookstore sales) is...