MCI Group

MCI Group
Company Description:

MCI is a global leader in engaging and activating audiences. Since 1987 we have been driving innovation in meetings, incentives, conferences, and association and community management. Through our creative, consulting, analytics, sustainability and digital services, MCI helps multinational companies and international associations enhance their organizational performance, grow globally, energise communities and drive their business results. 

An independent, privately held company with headquarters in Geneva, Switzerland we have offices in 32 countries across Europe, the Americas, Asia-Pacific, India, the Middle East and Africa and deliver projects for clients all over the world.

AMC – Association Management Companies
With 60 offices in 30 countries and 1800 employees, MCI Group is a globally integrated association management/consulting, communication and meetings company.  For 30 years, we have helped U.S.-based associations grow globally by building their market presence and improving their business capacity to deliver locally relevant membership, product, and service experiences.

Consultants – International
As a neutral partner to your leadership team, MCI’s global and regional business analysts can assist you gather market intelligence to identify and prioritize opportunities, define the local relevance of your brand, products and services from members, customers and prospects, and create business plans to optimize your go-to-market strategy.

Consultants – Strategic & Business Planning/Development
With 60 offices in 30 countries, MCI Group helps U.S.-based associations develop global and regional strategies to open new or expand existing markets. With a unique experience and expertise MCI will gather and interpret market data, share customer insight, develop “real world” strategy and operational plans, to ensure relevant results.  

Nondues Revenue – Nondues Revenue
For any membership organization, raising non-dues revenue is essential to its financial stability. With 60 offices in 30 countries and more than 1,800 employees, MCI Group helps U.S.-based associations find creative ways to generate non-dues revenue through means of corporate sponsorships, webinars, live/virtual events, advertising, affinity partnerships and more.

Marketing – Direct Marketing Services
With 60 offices in 30 countries, MCI Group helps U.S.-based associations develop global and regional strategies to open new or expand existing markets that can fulfill their global aspirations. We build global brand awareness and member or customer engagement through integrated marketing, communication, business development and local customer service. 

Conventions/Events/Meetings – Meeting Management Services
MCI is the largest event management company in the world with 60 offices in 30 countries and 1.800 professionals. We organize over 4500 events annually and can help US-based associations with strategy, business modeling, sponsorships, attendance boosting, and logistics to achieve financial success.

Conventions/Events/Meetings – Meeting Planning Software
MCI is the largest event management company in the world with 60 offices in 30 countries. Our global online hotel and event registration portal allows full customization and multi-language flexibility. MCI’s cutting edge meeting planning software includes project management, sourcing, abstract management, invitation management, registration, delegate management, and event delivery.

MCI Group

 •  March 15

Do associations want to increase membership? The answer may be obvious, however many organisations seem to struggle with how to achieve that. Due to changing industries and the evolving environment they operate in, associations are challenged to reassess their membership in terms of strength and greater engagement. While generally they provide...

MCI Group

 •  March 14

The 21st-century American association faces a host of serious engagement challenges. Membership at many organisations has stagnated or decreased as professionals seek elsewhere products, services and experiences. Increasing competition from related nonprofits and corporations siphons off dollars that normally would have flowed to the association....

MCI Group

 •  March 12

Cloud technology is one of the most disruptive technologies ever developed. The breakthrough was in 2006, when Jeff Bezos introduced the Amazon Cloud Services and was the first one to make resources, such as servers, software, data centres, etc. accessible to individuals. Venturing a clear definition of cloud technology, one cannot find a simpler...

MCI Group

 •  March 5

Managing a meeting or event portfolio for large companies often proves to be much more complex and expensive than it needs to be. Decentralised processes, coordinating suppliers, managing total spend, ensuring consistent quality and gathering accurate data can be extremely challenging, with several companies being left without clear visibility on...

MCI Group

 •  February 28

Webinar marketing can become your new best friend if you are seeking an impactful way of reaching out to your audience for: sharing insights, promote your expertise, gain online visibility or helping to establish your company as a thought leader. The ‘power’ of webinars lies in their capability of building trust with prospects and targeted...

MCI Group

 •  February 26

Aside from being significant sources of revenue, partnering with the right event sponsor can give you an edge against competition and take your attendees’ experience to the next level. In 2018, a mixture of sponsorship trends are set to transform event sponsorship into becoming a strong marketing channel, increasing engagement and driving business...

MCI Group

 •  February 20

We live in the time where virtually everything, from daily grocery shopping to grand trade shows is all about experiences; the pressure is on for companies and brands to go the extra mile for differentiating their marketing strategy from competition. How can they do that? The key lies in experiential marketing; addressing customer demands through...

MCI Group

 •  February 15

Whether you seek to promote your event, increase registration, brand engagement or create social buzz, email marketing when executed right can be a powerful and very effective tool for spreading your message across your target audience and boosting engagement towards your brand or organisation. Focusing on the bigger picture – the benefits – is...

MCI Group

 •  February 14

Delivering memorable and outstanding experiences is an event professional’s overarching goal. What may challenge this goal is the rise of personal devices and continuous connectivity especially for many traditional companies which may find themselves at odds with the modern digital era. However the booming wave of digitization is a great...

MCI Group

 •  February 9

Content marketing’s capabilities in increasing brand awareness and ultimately drive more attention to offered business services, is not something new. The need for resources to be spent on brainstorming, producing, publishing and promoting your content is also widely known; however there is something that is most probably not considered as ‘common...