MCI Group

MCI Group
Company Description:

MCI is a global leader in engaging and activating audiences. Since 1987 we have been driving innovation in meetings, incentives, conferences, and association and community management. Through our creative, consulting, analytics, sustainability and digital services, MCI helps multinational companies and international associations enhance their organizational performance, grow globally, energise communities and drive their business results. 

An independent, privately held company with headquarters in Geneva, Switzerland we have offices in 32 countries across Europe, the Americas, Asia-Pacific, India, the Middle East and Africa and deliver projects for clients all over the world.

AMC – Association Management Companies
With 60 offices in 30 countries and 1800 employees, MCI Group is a globally integrated association management/consulting, communication and meetings company.  For 30 years, we have helped U.S.-based associations grow globally by building their market presence and improving their business capacity to deliver locally relevant membership, product, and service experiences.

Consultants – International
As a neutral partner to your leadership team, MCI’s global and regional business analysts can assist you gather market intelligence to identify and prioritize opportunities, define the local relevance of your brand, products and services from members, customers and prospects, and create business plans to optimize your go-to-market strategy.

Consultants – Strategic & Business Planning/Development
With 60 offices in 30 countries, MCI Group helps U.S.-based associations develop global and regional strategies to open new or expand existing markets. With a unique experience and expertise MCI will gather and interpret market data, share customer insight, develop “real world” strategy and operational plans, to ensure relevant results.  

Nondues Revenue – Nondues Revenue
For any membership organization, raising non-dues revenue is essential to its financial stability. With 60 offices in 30 countries and more than 1,800 employees, MCI Group helps U.S.-based associations find creative ways to generate non-dues revenue through means of corporate sponsorships, webinars, live/virtual events, advertising, affinity partnerships and more.

Marketing – Direct Marketing Services
With 60 offices in 30 countries, MCI Group helps U.S.-based associations develop global and regional strategies to open new or expand existing markets that can fulfill their global aspirations. We build global brand awareness and member or customer engagement through integrated marketing, communication, business development and local customer service. 

Conventions/Events/Meetings – Meeting Management Services
MCI is the largest event management company in the world with 60 offices in 30 countries and 1.800 professionals. We organize over 4500 events annually and can help US-based associations with strategy, business modeling, sponsorships, attendance boosting, and logistics to achieve financial success.

Conventions/Events/Meetings – Meeting Planning Software
MCI is the largest event management company in the world with 60 offices in 30 countries. Our global online hotel and event registration portal allows full customization and multi-language flexibility. MCI’s cutting edge meeting planning software includes project management, sourcing, abstract management, invitation management, registration, delegate management, and event delivery.

MCI Group

 •  January 17

Defining what makes a conference a hit is a baffling matter, especially in today’s highly competitive environment where a fascinating host city and a cost-effective planning phase are not enough to guarantee maximum impact; or to put in differently, delegate retention. It takes year-round efforts and well thought out activities to get people...

MCI Group

 •  January 16

Your event is over and the battle for contracting sponsors for the next one begins. Starting the re-signing process early on is imperative, so ensure that your event sponsors do not leave before meeting with you, as securing the first sign-offs during the course of your event is a great head start! Of course, keeping your event sponsors happy and...

MCI Group

 •  January 11

Running an event in house can be a complex and costly challenge, as it requires substantial time and resources to get it right. While for small-scale meetings and events the chances of not being successful are relatively low, there are numerous reasons that you could benefit from assigning event planning and logistics to an experienced event...

MCI Group

 •  January 9

Looking at capitalising on marketing channels to drive attendance and engagement, social media should be at the top of an event planner’s list. Be careful though as knowing what type of content to post, when to post it and in which channel, is no easy feat. Going through a social media checklist with best practices and information on what to avoid...

MCI Group

 •  January 5

Did your audience find value in the event they attended? Was it worth their investment of time and resources and are they willing to participate again? Are there areas for improvement? Post-event feedback gives answers to all these crucial questions and this is why it is a strong tool in the hands of event planners who want to deliver value and...

MCI Group

 •  December 20, 2017

While meeting and event managers often use the term “warm” for prospects who are interested in their service offerings, this doesn’t mean it’s a closed deal. Taking into account that not all leads are the same, they require different approaches, the ’battle’ for lead conversion can be intense and time-consuming – but ultimately worthwhile. Before...

MCI Group

 •  December 19, 2017

The chances of receiving negative feedback increase when embarking on social media and consequently getting global exposure to a wide online audience; and this can often be intimidating. One thing that can make negative feelings grow exponentially, is choosing to engage only with part of your audience who have positive comments. Whilst interacting...

MCI Group

 •  December 18, 2017

Despite our immersion into the digital world, there is still a dire need for face-to-face interactions; the irreplaceable component of impactful experiences. Over the last few years, our industry’s experts have witnessed remarkable innovations and technological advancements making their way into the world of meetings and events. Virtual and...

MCI Group

 •  December 17, 2017

Technology and the ways it is shaping the meeting & events industry has been a topic of extensive discussion among industry professionals in the past years. It comes as no surprise that the rise of immersive technologies forges change, urging planners to embrace innovation and blend it smoothly in design and production. As we are getting ready to...

MCI Group

 •  December 11, 2017

Whilst most associations acknowledge the significance of a potent online stakeholder engagement strategy, how many of them use specific KPIs to measure impact and success? Moreover, how many are actually following it through rather than just using it as a catchword? Due to the rise of digital capabilities and adaptation of technology within a...