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Creative Group

 •  November 23

“Take the time to appreciate what you have, before it becomes what you had.” – Tommy WyattAs we reflect on the Thanksgiving holiday, what better time to re-examine how intentional we are about making our clients feel appreciated? Not only is it a smart business strategy that will help you engage and retain your customers, but this important element...

Creative Group

 •  November 7

If you are not leveraging these three top drivers in your convention and exhibition promotion and communication, you are likely missing out on would-be attendees: education, destination, and networking. According to the Decision to Attend study, although the percentages changed from 2014, the top three remain the same.Education 92% | Destination...

Creative Group

 •  November 2

By Betsy Bondurant, CMM, CTEConsistent and customized communications are critical to the success of any program you are leading. The way you manage communications will help keep the project top of mind, ensure alignment of objectives, encourage feedback and process improvement, and articulate the value of the initiative. I work with many clients...

Creative Group

 •  October 3

Any good strategy begins with smart thinking. And a social media strategy is no exception. Though it may seem like a no-brainer to promote your meeting or event and keep the conversation going with social media, you’ll want to make sure you’re doing it intentionally to get the most out of it. There’s a lot of noise on the internet, and to avoid...

Creative Group

 •  September 28

It’s apparent that Scott’s passion is for delivering solutions to his clients that enable their employees and channel partners to reach their full potential, says Glenn Darlington, Senior Vice President, Business Development. Creative Group, Inc., a full-service meeting, incentive and recognition company, announced today the hiring of Scott Tarnoff...

Creative Group

 •  September 21

To get the most out of your B2B channel strategy, it’s important to invest in the right partnerships and make them as effective as possible. Taking the time to ensure proper training, useful marketing materials, support, and relevant rewards, will keep your distributors motivated to sell your products. Geoffrey James offered advice on CBS News...

Creative Group

 •  August 31

The word “budget.” It’s a kill-joy-type word. It always seems like your budget gets in the way of things. But budgets are essential, and a reality for pretty much every person, business, etc. When it comes to meeting budgets, it can sometimes be challenging to justify spending money on a professional meeting and event company. Well, an article in...

Creative Group

 •  July 25

Companies spend billions of dollars each year on face-to-face meetings, so don’t you think these meetings should be very effective? Unfortunately, meeting participants might just be too exhausted to retain all the information you are cramming into a few days. Travel to a meeting, in itself, can be tiring; then add days full of information overload...

Creative Group

 •  July 25

Further participant engagement and simplify program management using Creative Group's EventAPP for meetings, events, incentives and tradeshows.
Creative Group launches EventAPP™ Creative Group Inc., a performance improvement company, today announced the release of its proprietary EventAPP™.
This event app takes meetings, events, incentives and...

Creative Group

 •  June 25

Motivation and Incentives in the Workplace by Paul Hebert Too often we think incentive programs and recognition initiatives are only for sales people. The truth is almost every organization will benefit from using both recognition and incentive programs as part of their overall strategy to impact corporate culture and drive desired business...