Creative Group

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Creative Group

 •  February 14

Are you confident as an incentive program leader?In 2017, we asked 120+ incentive program leaders 10 simple questions about their programs. As a company that designs programs and experiences to help our clients reach their full potential, we wanted to know just how confident others were when it came to how well their programs delivered on program...

Creative Group

 •  February 7

How to Use Video to Engage Event ParticipantsMeeting tech expert, Corbin Ball, offered 37 ideas for using video to promote and extend the reach of events. Proving events are content generators for marketers, here are the ones we think are most important:1. Create a promo video, post it, and promote it with a hashtag. According to Ball, “This promo...

Creative Group

 •  January 29

Ian Altman, a B2B sales and growth expert and contributor to Forbes, shared his annual list of business trends that are driving success with leading organizations. Three of the trends tie directly to make the business case for holding more meetings and events. Therefore, all three predict an uptick in the number and quality of meetings and events...

Creative Group

 •  January 23

In 2016, INC reported that Influencer Marketing delivers 11x ROI over all other forms of digital media. If that stat alone doesn’t convince you that tapping into influencers for your meetings and events is a smart business decision, here are a few other arguments.“Great content is expensive to create and yet it rarely gets seen because most...

Creative Group

 •  December 17, 2017

Stop Filling Landfills and Start Using Swag the Right WaySWAG. It stands for “Stuff We All Get.” And it can sometimes get a bad rap. Usually forgotten in the strategy conversation, a common misconception is that conference swag is just a give-away. But in reality, it can say a lot about your brand and might actually be the thing that lasts the...

Creative Group

 •  November 23, 2017

“Take the time to appreciate what you have, before it becomes what you had.” – Tommy WyattAs we reflect on the Thanksgiving holiday, what better time to re-examine how intentional we are about making our clients feel appreciated? Not only is it a smart business strategy that will help you engage and retain your customers, but this important element...

Creative Group

 •  November 7, 2017

If you are not leveraging these three top drivers in your convention and exhibition promotion and communication, you are likely missing out on would-be attendees: education, destination, and networking. According to the Decision to Attend study, although the percentages changed from 2014, the top three remain the same.Education 92% | Destination...

Creative Group

 •  November 2, 2017

By Betsy Bondurant, CMM, CTEConsistent and customized communications are critical to the success of any program you are leading. The way you manage communications will help keep the project top of mind, ensure alignment of objectives, encourage feedback and process improvement, and articulate the value of the initiative. I work with many clients...

Creative Group

 •  October 3, 2017

Any good strategy begins with smart thinking. And a social media strategy is no exception. Though it may seem like a no-brainer to promote your meeting or event and keep the conversation going with social media, you’ll want to make sure you’re doing it intentionally to get the most out of it. There’s a lot of noise on the internet, and to avoid...

Creative Group

 •  September 28, 2017

It’s apparent that Scott’s passion is for delivering solutions to his clients that enable their employees and channel partners to reach their full potential, says Glenn Darlington, Senior Vice President, Business Development. Creative Group, Inc., a full-service meeting, incentive and recognition company, announced today the hiring of Scott Tarnoff...